Benchmarks of a Successful Channel Incentive Program

An Incentive Solutions Study Detailing Top-Performing Program Data Over the Last 10 years!

Successfull Incentive guide

With over 73% of all world trade flowing through a sales channel, channel incentive programs are a top choice for companies looking to execute a competitive go-to-market strategy. When compared to investments made into direct sales and consumer marketing, investing in a channel incentive program produces a substantially higher ROI- that is, when the program is implemented correctly.

But how do you know if your channel incentive program is on the track to success? What exactly does a successful channel incentive program look like?

With over 25+ years of experience, Incentive Solutions studied 35 of the most successful channel incentive programs in our client base to answer these questions. Our findings include:


  • Enrollment statistics among an active participant base.
  • The total percentage of participants that received a reward, as well as the rate at which it was received.
  • The ideal amount of equity spent per participant.
  • The preferred rate of program engagement through reward redemption.
  • A snapshot of the major key performance indicators, including frequency of logins, rewards earned, and rewards redeemed.

Start tracking the success of your incentive program by downloading a free copy of the Benchmarks of a Successful Channel Incentive Program today!

Download the Benchmarks of a Successful Channel Incentive Program White Paper Today!

Looking for more incentive program strategies? Check out these guides!

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Incentive Program Secrets for Manufacturers

An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

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The BthruB Incentive
Program Playbook

A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

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Guide to a Successful Dealer Incentive Program

A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

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The Channel Incentive Playbook

Access strategies, benchmark data, and insights drawn from channel incentive plan examples. Studies of our most successful channel incentive programs reveal what made them excel!