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New Chief Product Officer Brings Greater Data Expertise to Incentive Solutions/OneAffiniti Technology
There's a new face in town! At Incentive Solutions and OneAffiniti, we recently welcomed aboard our new Chief Product Officer (CPO), Omid Reza Sedaghatian! Omid has 17+ years of experience in product design for data-focused companies. Prior to joining the Incentive...
Jeff Cagle on Manufacturing.net: Best Practices for Manufacturing Industry Incentive Programs
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers "correctly" implement sales incentive programs? Jeff Cagle shares insights on this in a new article published on Manufacturing.net. He recommends the...
Incentives for Indirect Distribution Channels
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don't have to rely solely on their in-house sales team. While indirect selling has its benefits, it's not without its challenges. Often, the...
Jeff Cagle in Tire Business Magazine: How to Engage Tire Dealers Amid Recession
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road...
Nichole Gunn in Engineered Systems: Using Channel Incentives & Marketing to Face Challenges in the HVAC Industry
In an article published in Engineered Systems magazine, Incentive Solutions’ CMO Nichole Gunn discussed how HVAC professionals can reach their HFC deadlines faster using channel incentives and marketing programs. Gunn discussed three major shifts that the HVAC...
Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
How Incentive Programs Can Help B2B Marketing in a Recession
Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a Grand View Research report predicted that the HVAC industry will enjoy a compound annual growth rate (CAGR) of 5.6%...
Featured in Industry Today: How Incentive Programs Help with Recession Preparation
Like many industries, HVAC is facing a future of uncertainty and the potential of an economic downturn. Can incentive programs help HVAC brands brace for this future? Jeff Cagle tackles this question in Industry Today magazine. The key to maximizing the benefits of...