Incentives raise the sales bar, inspiring achievement in internal teams and brand loyalty for independent agents. Sales channel incentive programs are designed to help you:

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Increase overall sales volume to produce higher ROI.
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Establish clear goals and easily track KPIs.
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Improve partner marketing and communication.
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Promote product education for better bundling and cross-sales.

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Gain quality insight into your channel with more complete customer data.
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Identify and engage unknown channel partners throughout the entirety of your sales channel.

What steps are involved in launching a sales channel incentive program?

  • Start From The Beginning

    Determine objectives for targeted segments – such as increased sales from dealer-distributor reps, or maybe improving product knowledge among contractors.

  • Build Your Budget

    Allocate the budget needed to successfully influence your channel partners. It typically costs $500 in reward spend per channel partner per year to meaningfully affect their behavior.

  • Select Rewards

    Based on your goals, determine the timeline of your promotions, and learn what interests your audience.

  • Measure Your Performance

    Set KPIs (key performance indicators) that will determine the success of your channel incentives program.

  • Go to market

    Build awareness and engage your channel partners, making sure they are actually redeeming their points.

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See what our clients say about our programs.

Learn from our incentive experts by downloading one of our free ebooks!


The BthruB Incentive Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!



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Channel Incentive Playbook
Check out strategies, data, and insights drawn from channel incentives plan examples. Gain access to studies of our most successful channel incentive programs and learn what made them excel!


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B2B Sales Strategy Ebook
Deep dive into the sales and marketing trends of today’s B2B channel. Learn how incentive technology is the next step in achieving differentiation in the evolving channel landscape.


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