The Open Enrollment Module helps you fill in gaps of missing info in your customer database.
One of the biggest challenges facing today’s marketers is acquiring accurate, up-to-date customer data. If you go to market through a distribution channel, you probably have an incomplete customer database, as many of your end-users only interact with your channel partners. With the Open Enrollment Module online registration form, anyone can sign up for your program. Because they’re signing up for great incentive reward opportunities, your program participants have the motivation to give you something you desperately need: customer data! You can then use this valuable marketing data to improve marketing strategies, increase sales and provide the return on investment you expect from your loyalty program.
What are the features and benefits of The Open Enrollment Module?
- Allow anyone to sign up for your incentive program through an online registration form.
- Customize your participant enrollment form to capture the customer data you want.
- Capture previously unknown data to refine your customer database.
- Learn more about your target demographic to improve marketing strategies.
Pain points The Open Enrollment Module helps you solve:
- Incentive program participants that are slow to adopt your program or never complete enrollment
- Lacking loyalty program activity or participant growth
- Inability to effectively market to participants
- Marketing strategies that don’t target specific customer budget, needs or buying habits
Which types of incentive programs should use The Open Enrollment Module?
Customer Loyalty Programs
The Open Enrollment Module allows you to enhance your customer database with clean, current information, which improves your marketing strategies.
Channel Incentives
With The Open Enrollment Module, you can gain customer data from previously unknown dealers, distributors and contractors and market to them.
