The Open Enrollment Module opens the door to expanding your customer database.


Let unknown customers register and gain more complete customer data and better insight into your channel.


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open enrollemnt module

The Open Enrollment Module helps you collect the info that’s missing from your customer database.

Acquiring accurate, up-to-date customer data can be tough. Oftentimes, you really want to capture DSR contact information, or that of your end users. Setting up your rewards program with this in mind gives you an understanding of who these individuals are is crucial to long-term sales success. From start to finish, the Open Enrollment Module will help you collect customer data. The setup is simple, customers provide you with current and complete info in exchange for access to participate in your rewards program. Our account management and communications teams work with you to take that data and help build promotions and marketing strategies around it - ultimately helping you build larger wallet share.

What are the features and benefits of the Open Enrollment Module?


Open Registration

Allow anyone to sign up for your incentive program through an online registration form.



Data Capture

Capture data and learn more about your target demographic to improve marketing strategies


Targeted Marketing

Use captured data to run marketing campaigns targeted at different levels of your channel.



The Open Enrollment Module helps alleviate these pain points.

  • A bad database (wasting marketing and sales efforts)
  • Mixed messages to various levels of your channel
  • Lack of awareness to actual mind and wallet share
  • Blind spots inside your channel

Which incentive programs benefit most from the Open Enrollment Module?

  • Channel & Dealer Incentive Programs
  • VAR Incentive Programs
  • SPIFFs and Rebate Incentive Programs
  • Customer Loyalty Programs

Learn from our incentive experts by downloading one of our free ebooks!



Incentive Program Secrets for Manufacturers
An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.


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The BthruB Incentive Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!



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Guide to a Successful Dealer Incentive Program
A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

Download Now

Get the most out of The Open Enrollment Module by pairing it with these other modules.

The Integration Services Module

Integrate your loyalty program with your existing corporate website and provide a link straight to your open enrollment form for maximum convenience.

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The CRM Integration Module

Feed data from incentive program enrollment into your customer relationship management (CRM) system.

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The Performance Tracking Module

Combined with the Open Enrollment Module, the Performance Tracking module allows you to set up multiple promotions within your various channel tiers. It also allows you to market correctly to each tier while expanding your knowledge of who they are.

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The Organizational Structure and Advanced Reporting Module

This module allows you to customize incentive program access and controls for varous members of your org chart. You can limit manager access to data that pertains only to their department, organization, region or team.

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Want a free program analysis? Contact us!