You asked for it, so here it is! Our new e-book, Incentive Program Secrets for Manufacturers, is now available for download. Written by Luke Kreitner, our VP of Sales, this e-book explores the challenges facing manufacturers today. But more than that, Incentive Program Secrets for Manufacturers contains actionable tips for incorporating manufacturer incentives into your partner program for real results.
Chapter 1: Why Do Manufacturers Need an Excellent Incentive Strategy.
The first chapter of Incentive Program Secrets for Manufacturer answers the most important question in incentive strategy: Why? Why are effective manufacturers incentives more important than ever before? This chapter outlines several trends affecting how manufacturers sell to and through their channel partners. These include:
- More complex networks of non-traditional channel partners and influencers.
- Fierce competition from cheap, offshore manufacturers that jeopardize channel loyalty.
- Changing B2B buyer expectations and the need to offer more personalized brand interactions.
- The rise of data as a competitive differentiator – and the challenge of gathering this data in the channel.
Exploring these trends sets the stage for manufacturers to understand why incorporating effective incentives is essential to the success of their partner program.
Chapter 2: What Should Your Incentive Program Do?
Chapter two of Incentive Program Secrets for Manufacturers takes big picture trends and turns them into specific, measurable goals that manufacturers can target. Different departments – Sales, Marketing, Operations, and Research and Development – each have different priorities that an incentive program can help align. By the end of the second chapter, manufacturers should have a clear picture of their goals for their partner program.
Chapter 3: Who Is Your Incentive Program Audience?
The next chapter explains how to identify which channel partners will have the most impact on your ability to achieve your goals. If you’re a manufacturer, this is the segment of your audience that you should use incentives to target. From there, Incentive Secrets for Manufacturers includes tips for researching your channel partners so that you can use your incentive program to market to them more effectively.
Chapter 4: How Do You Run Your Incentive Program?
Chapter four gets down into the nuts and bolts of how manufacturers can structure their channel incentive program to achieve ROI. This includes budgeting for your incentive program, selecting rewards, choosing the right software platforms, and measuring results.
Shhh…It’s a Secret! Use Manufacturer Incentives To Win In Your Channel
We don’t want to give away too much, but let’s just say that this book contains information that manufacturers can’t afford to neglect. Top-performing manufacturers are already using effective incentives, are you? By the end of Incentive Program Secrets for Manufacturers, you’ll have actionable knowledge to give your company a competitive advantage in your channel.