Which Incentive Strategies Should You Be Using?

1. Sales Incentive Programs

• Use easy-to-understand rewards such as gift and debit cards to motivate salespeople during quick sales promotions.
• Gamification features like leaderboards and trivia incentivize salespeople by appealing to their competitive side.
• Use mobile-friendly incentive technology with sales claims uploading to speed up claims auditing and reward redemption turnaround.
• Utilize CRM integration to facilitate two-way customer data exchange between your incentive program and your CRM system.

2. Customer Loyalty Programs

•  Integrate your incentive program with your corporate website to reinforce brand loyalty and awareness.
• Offer customer rewards for completing satisfaction surveys and referring new customers.
•  Provide open enrollment so that anyone can sign up to your program, giving you access to customers you previously had no contact with.
•  Use an online, points-based reward system. Loyalty programs tend to be long-term, so accumulated points make excellent rewards.

3. Channel Incentive Programs

•  You should have the ability to segment your program participants and users into varying groups according to their title, department, region, district, etc.
• Your incentive program software should be capable of scheduling and be tracking multiple, simultaneous sales promotions.
•  Online training incentives will be incredibly beneficial in familiarizing your channel partners with your product and brand, giving you an edge over the competition.