Whether you’re thinking about investing in a B2B loyalty rewards program (yay!), or maybe you already manage one, this question may be on your mind: "what do my customers want?" It’s a question you should be asking yourself, because it’s one that will keep your customers coming back for more. A rewards program is incredibly effective when trying to increase customer loyalty. It is even more effective when you know which rewards your customers actually want, need, and are looking for.
Luckily for you, we’ve got the data to back it up! Our reports gave us an inside look at the top redeemed categories and then the most redeemed items within those categories. You may be surprised by what kind of products we saw most redeemed in 2017.
Let's take a look.
Most Redeemed Categories:
Most Redeemed Rewards of 2017:
There you have it. Our most redeemed rewards for 2017. Keep up-to-date with what your customers want. Research and learn what is trending to continuously increase your customer loyalty.