Year-in-Review: Incentive Solutions Highlights for 2019

by: Mark Herbert December 23, 2019

Can you believe the year’s almost over? It’ll be 2020 before you know it – the start of a new decade! But while we’re always busy working for the future, I wanted to take a moment to share just a few of Incentive Solutions’ highlights from 2019.

Incentive Solutions Celebrates 25 Years

Founded in 1994, Incentive Solutions celebrated our 25-year anniversary in 2019 (though we have closer to 43 years in the incentive industry if you count our 2009 acquisition of LoyaltyWorks). I’m immensely proud to be carrying out Steve Damerow’s vision from 25 years ago of a tech-focused, client-centric incentive company that’s never satisfied with the status quo. We celebrated our quarter-century in the incentive industry with employees and clients, who enjoyed food trucks, music, and outdoor games.

Incentive Solutions 25 Years Celebration

This year, as part of our rebrand, we updated our motto: “To inspire growth – for our clients and our employees.” And while we have always been an organization founded growth, continually pushing the edge on incentive technology development, we’re also a company that sticks to our roots. At Incentive Solutions, we truly live by our core values, which brings me to the next highlight.

Incentive Solutions Wins Our 7th Straight Atlanta’s Best and Brightest Companies to Work For®

At Incentive Solutions, we pride ourselves on creating a work hard, play hard environment where employees thrive and have the tools and support they need to grow. Our investment in our employees hasn’t gone unnoticed. For the 7th consecutive year, we were recognized by Atlanta’s Best and Brightest Companies to Work For®. To learn more about the award and to read our core values, check out this blog post!

We Upgrade Our Loyalty Program Software Platform

In 2019, Incentive Solutions rolled out the V5 upgrade for our loyalty program software platform. V5 gives clients and their participants a more friendly UX, with a modernized reward shopping experience, a streamlined design interface, and updated controls for filtering and reporting. When people think about reward programs, the underlying technology platform usually isn’t the first thing they think about. But if a loyalty program is a tool to engage, communicate, and inspire growth with partners in the modern sales channel, then technology is the driving force.

One of our focuses every year is to continually improve our incentive program technology platform. One of the benefits of our modular SaaS-based loyalty program software platform is that we’re able to quickly make improvements based directly on client feedback, and then build them to scale. We’re even more excited by the technology development that’s in store for 2020!

Incentive Solutions Receives 2019 IMA Circle of Excellence Award

This summer, Incentive Solutions was recognized by the Incentive Marketing Association (IMA), for our work with Michelin on their dealer incentive program. The IMA awards the Circle of Excellence Award to recognize outstanding, innovative incentive programs. To find out the details about what made our incentive marketing program with Michelin so successful, click here!

Incentive Solutions Best Incentive Program

Incentive Solutions Hosts Industry Leaders at the BthruB Leadership Conference

For the past six years, one of our highlights every year is the BthruB Leadership Summit. This year’s event was no exception. In fact, it may have been the best BthruB yet! We hosted some of our top clients at the Barnsley Garden Resort in Adairsville, GA, for three days dedicated to learning, brainstorming, and celebrating partnerships.

BthruB is a chance for us to learn from our clients – to learn more about what’s happening in their channel and their industry, and figure out ways we can continue to update our platform to enable their success.

Looking Ahead to 2020

Looking back, 2019 was great. But we’re excited to keep pushing the envelope in the incentive industry in 2020. We hope our next 25 years are even better than the last. Happy New Years! If one of your New Year’s Resolutions in 2020 is to inspire business growth, we encourage you to keep reading our blog, download our eBooks, and, most importantly, give us a call!


About Mark Herbert

Mark Herbert is President and CEO of Incentive Solutions. He has more than 30 years of experience overseeing business operations within the incentives industry, helping companies increase channel sales, build customer loyalty, motivate employees, and grow their business.