Channel partner programs give you a competitive advantage and boost channel sales promotions. 

Motivate channel partners, increase sales, and build loyalty using channel incentives.

Channel incentive programs put you front and center in channel partners’ minds.

Contractors, dealers or distributors are more likely to recommend your brand if you offer a fair price, quality products, excellent service and convenience. If you provide all these things at a high standard, that’s great! But so does your competition. Many companies are competing for the same B2B customers. These customers may purchase your products infrequently, or they may be choosing from products that are governed by industry standards or regulations. How do you stand out in market conditions like that? By offering something unique: a personally rewarding B2B customer experience. Channel incentives give your buyers a little something just for them when they purchase from you. They associate personal gratification and positive reinforcement with your brand. Good products and service can’t accomplish that all on their own.

Meet your unique goals with a custom channel incentive program.

Channel incentives are just the spark to ignite action and motivation among your channel partners. We help you use incentives strategically, combined with powerful technology, data insights, and expert services, so you can unlock the full potential of your sales channel. A few of the challenges our channel incentive programs help with:

  • Provide channel partners the motivation to increase product knowledge.
  • Improve and personalize channel partner relationships and their experience with your brand.
  • Create an “insurance plan” to retain top B2B customers or channel partners.
  • Develop more way to increase sales without discounting products.
  • Provide customers more unique benefits for doing business with you.
    Gain back time and resources by leaving all incentive program management up to us.
  • Build brand awareness, increase mindshare for new product lines, and enhance your channel sales promotions.
  • Improve sales verification with platforms for uploading sales invoices & warranty registrations.
  • Motivate channel partners to submit more customer data through your marketing and sales promotions.
  • Change buyer habits by giving your customers motivation to buy specific products or to shop online.

Why do our channel incentive programs work so well? 

There are plenty of channel software providers out there. What makes Incentive Solutions so great? Our approach is based on two core beliefs: no two sales channels are alike, and technology alone doesn’t drive sales and marketing results. Our programs are more than just rewards—they’re custom, full-scale sales marketing solutions that help you achieve results and gain insights that help you continuously improve channel marketing and sales strategies. By combining technology, data, and services, we’ve helped companies increase revenue and customer loyalty. 

Incentive Technology

Powerful, flexible incentive technology allows us to create a unique solution to your channel challenges. Our channel incentive software includes:

  • An administrative portal for managing the program and tracking performance.   
  • A participant portal including a rewards catalog and account info such as reward balance.  
  • 10+ add-on modules with specialized tools and features to enhance program performance. 

Data, Analytics & Reports

Always know your incentive program’s value with extensive, customizable program analytics and reports. You can access all this data and more anytime, at no extra cost:

  • In-depth reports show program enrollment, account activation, engagement, and reward redemption.  
  • Dashboards provide a comprehensive summary of program performance.  
  • Real-time, easy-to-read charts and graphs track progress toward your specific program goals.   

Support & Services

ean on the support and services of incentive experts, many of whom have been helping companies achieve their goals for decades. Our team includes:

  • In-house developers who are always improving our software for peak performance and security.  
  • Dedicated account managers trained to help your program earn ROI.  
  • Full-time specialists for participant and reward redemption support.  
  • Incentive marketing specialists who develop full communication plans to boost program activity.   

These free resources help you improve your channel incentive program!

We’d love to help guide you through the setup of a successful channel incentive program. Our free guides contain actionable strategies that are backed up by ROI data, so make your channel incentive program better than your competitors’.

Manufacturer Incentive Ebook Release

Incentive Program Secrets for Manufacturers

An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

Incentive Program Playbook

The BthruB Incentive
Program Playbook

A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

Incentive programs guide

Guide to a Successful Dealer Incentive Program

A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

Incentive programs guide

Channel Incentive Playbook

This ebook is brimming with strategies, benchmark data, and insights drawn from channel incentive program examples. Access studies of successful channel incentive programs to learn how they increase loyalty and revenue.

See what our clients say about our channel partner incentive programs.

“True partner in creating solid loyalty programs that deliver!”

– Lindsay W.

“Incentive Solutions has been great to work with for our Sales Incentive trips at Kowa Pharmaceuticals. They are experts in choosing locations and on location they are the best in the business. We use them for our incentive programs throughout the year as well and our employees love the service they provide.”/blockquote>
—Inga Hunter

“Incentive Solutions does a great job of managing the dealer reward programs for the Goodman and Amana brands. The account executives are always quick to respond and provide recommendations of how to structure a program / campaign, in addition to being great partners to brainstorm new approaches to rewarding the target behavior we are looking for. Strong company with excellent people that will help you manage your internal / external incentive programs with ease!”

—Andres Barrenechea