When we released Guide to a Successful Dealer Incentive Program earlier in the month, we had no idea that it would make the splash it did. With the help of Jon Lieb at Thirty Ink Media & Marketing, coverage of our e-book release appeared in Marketing Dive, Construction Dive, and HR Dive. Its reception has been overwhelmingly positive.
Alex Palmer, managing editor at the Northstar Travel Group, wrote up a favorable feature on the e-book, which appeared last last week in Incentive Magazine. Palmer writes:
“Over seven chapters, the '2019 Guide to a Successful Dealer Incentive Program' lays out the main priorities for [a program that motivates dealers and channel sales people], including how to set one up, select the right rewards and measure its return on investment.”
As someone with a pulse on B2B and channel sales, Alex Palmer sums up the problems facing businesses today: “For many organizations, understanding the most effective way to use rewards and recognition to motivate dealers and channel salespeople remains a bit of a mystery.”
What our free dealer incentive e-book offers businesses
Guide to a Successful Dealer Incentive Program was written to help businesses solve this mystery and to get them pointed in the right direction. Gone are the days of direct selling and regionalized monopolies. We coined the term BthruB to reflect this change in distribution channels. Business are selling through other business in order to reach the end consumer. Today, B2B customers have tons of options. Incentives, when used strategically, can be an important factor is standing out from other companies in your distribution channel.
If you haven’t had time to read Guide to a Successful Dealer Incentive Program, you owe it to yourself to do so. Plus, it’s free. It’s a good introduction to how incentives can be used to motivate channel partners to put your business first and how to effectively structure your incentive program to accomplish your goals.
What’s next for distribution channel incentive marketing?
We have some very exciting content in the works. As part of our commitment to helping business master their sale channel and staying on the forefront of channel marketing, we’ll be continuing to offer free content on incentive channel marketing.
The reception of Guide to a Successful Dealer Incentive Program confirms what we already knew from working with our clients: businesses are eager for knowledge about how they can optimize their channel sales and build the business relationships that will be necessary to stand out from the competition. In the meantime, we'd like to thank Incentive Magazine and the other media outlets for getting word of our e-book in front of sales and marketing pros. We hope you enjoy!
Til next time,