HVAC channel incentive programs help differentiate you from your competitors, build brand awareness and loyalty, and increase B2B sales. They're designed to help you:
Increase overall sales volume and produce a higher ROI with your marketing budget.
Reduce old inventory by motivating your channel partners to move it for you.
Accelerate adoption of your new products by incentivizing specific purchases.
incentivize dealers to sell your product, then keep selling it.
Gain quality insight into your channel with customer data and easy warranty registrations.
Improve partner marketing throughout the entirety of your sales channel.
What steps are involved in launching your channel incentive program?
Start From The Beginning
Determine objectives for targeted segments – such as increased sales from dealer-distributor reps, or maybe improving product knowledge among contractors.
Build Your Budget
Allocate the budget needed to successfully influence your channel partners. It typically costs $500 in reward spend per channel partner per year to meaningfully affect their behavior.
Based on your goals, determine the timeline of your promotions, and learn what interests your audience.
Measure Your Performance
Set KPIs (key performance indicators) that will determine the success of your channel incentives program.
Go to market
Build awareness and engage your channel partners, making sure they are actually redeeming their points.