The Channel Marketer’s Guide to Growing Market Share

In channel-based industries, 86% of B2B buyers see no difference between you and your competition. How do you grow market share in conditions like that!? How do you stand out from the crowd? This free guide details reward, engagement, and channel management techniques that channel marketers can use to make a difference in their revenue and customer loyalty.

This free channel marketer’s guide includes:

  • Framework for creating goal-driven and ROI-focused channel partner programs
  • Engaging, effective ways to reward and recognize channel partners
  • Specific techniques to gain sales and customer data from your partner program
  • Ways to segment channel partners to create personalized goals and communication
  • Guidelines for increasing sales training and sales enablement efforts

Learn from our incentive experts by downloading one of our free ebooks!



Incentive Program Secrets for Manufacturers
An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.


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The BthruB Incentive Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!



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Guide to a Successful Dealer Incentive Program
A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

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