Extra, extra! New ebook hot off the digital press! Incentive Strategies to Improve Sales Channel Visibility, a new guide by Incentive Solutions CEO, Mark Herbert, is available now as a free .pdf download.
From the guide, you can expect guidance, research, and real-world examples compiled to help suppliers and manufacturers shine light on their end-users—often the most mysterious and uncharted parts of the distribution channel. Specifically, the guide focuses on these five best practices:
- Reward channel partners for collecting important sales and customer data.
- Capture end-user data when they sign up to your incentive program using an open-enrollment registration form.
- Use document upload and claims verification technology to collect data from warranty registrations, invoices, and other sales documentation.
- Integrate online incentive software with other channel data management platforms to consolidate channel data into one place.
- Leverage effective incentive marketing campaigns to gather more channel partner data.
When selling through the channel, success depends on great relationships with your channel partners as well as the relationships your channel partners’ develop with your end-users. Incentive-based strategies fit perfectly into this relationship-based eco-system. Incentive rewards create positive sentiment and facilitate mutually beneficial exchanges, helping manufacturers capture data and improve sales and marketing strategies.