New Ebook: How to Build a Loyalty Program for Distributors

by: Nichole Gunn March 22, 2021

Are you hungry for loyalty program knowledge? Looking to tackle your next source of information as you become a renown scholar of increasing sales and building customer loyalty? Good news! We've just published our latest ebook, How to Build a Loyalty Program for Distributors. The guide is available as a PDF in our resource library and, best of all, it's completely free!

The 40-page How to Build a Loyalty Program for Distributors guide includes the most important basics for setting up a distributor loyalty program, such as setting goals, picking the right rewards, and budgeting effectively. This foundational knowledge can help manufacturers build a new distributor loyalty program from the ground up. The guide also offers specific ways manufacturers can enhance and expand loyalty programs using the right loyalty software, communication plans, and investment practices.

The guide’s suggestions are supported by research, studies, and examples of successful loyalty programs run by real-life manufacturers. For example, the guide highlights an equipment supplier who used their distributor loyalty program to run 11 sales promotions in their first year, and earned an ROI of over 100% for seven of these. The guide goes on to report:

With improved understanding of their target audience, the supplier then went on to run ten sales promotions in the program's second year, with ROIs ranging from 196% to 500%.

Other helpful info you'll find in the guide:

  •     recent research on today's B2B customer expectations
  •     case studies of successful distributor loyalty programs
  •     key performance indicators (KPIs) of loyalty program success
  •     methods of quantifying and reporting loyalty program ROI
  •     benchmark data on loyalty program lifecycles

With How to Build a Loyalty Program for Distributors and other free loyalty program resources, we hope to share planning, budgeting practices, technology, and communication strategies that help B2B companies execute loyalty programs that meet sales and marketing goals. Check out the guide to learn more about your future loyalty program wins!


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.