Creative incentive marketing that gets your program noticed.

creative incentive marketing

Say goodbye to unread emails and unengaged participants.

Your incentive rewards program is a prime opportunity to achieve sales and marketing goals with unique and effective tactics. You can build better relationships with channel partners and customers or motivate sales teams and employees. When you run an incentive program, your program participants want to hear from you! They will want to know what sales promotions or reward-earning opportunities you’re offering, and how they can benefit.

Incentive marketing helps engage and educate your audience about the fun and value of your program. Exciting, innovative, and engaging content helps get your message out to the world, loud and clear—messages that audiences are excited to receive! As great as incentive marketing is, there’s something even better: incentive marketing created by experts who specialize in making sure your incentive program gets noticed and stays active!

We have three creative marketing incentive packages, designed to fit all goals:

Choose the incentive program marketing plan that fits your needs.

Onboarding Communications Package

Onboarding incentive program marketing materials will help kick your program off on a high note! This includes a postcard as well as a welcome/invitation email sent to potential participants, ensuring they have all the information they need to sign up and get the most out of the program.

Standard Communications Plan

The Standard Communications Plan comes with every incentive program at no extra cost. It’s our investment in you! The multichannel plan includes:

  • 12 monthly statements
  • 3 multi-touch campaigns
  • 2 engagement stimulator emails
  • Participant survey

Custom Communications

Create one-of-a-kind, full-fledged incentive program marketing. If you can dream it, we can build it! Premium templates, automated email scheduling, and a drag & drop editor help you create memorable program campaigns that align with your specific sales and marketing goals.

Á la carte creative services and incentive marketing strategies.

Communication is key to your incentive program success. Upon request, we can deliver customizable promotional material, as well as online training and surveys.

    • HTML email and promotional web site design
    • Multimedia training support materials & online quizzes
    • Newsletter design – both print and e-mail
    • Personalized direct mail, such as welcome letters & printed statements
    • Collateral for tradeshow marketing
    • Promotional premiums and giveaways to give your program a quick boost
    • Marketing strategy and communication planning – from start to finish
    • Custom statements

    Check out the results of our incentive marketing campaigns!

    Our incentive marketing and communication plans are effective. We have the results to prove it! 

      55% email open rate, more than 2x higher than MailChimp B2B marketing industry benchmarks.

      A 249% increase in warranty submissions that included end-user contact information for future marketing opportunities (92% of all warranty submissions).

      17% email click rate, almost 8x higher than MailChimp industry benchmarks.

      Loyalty program campaigns that increased program enrollment by 39%!  

      Creative services are part of a strategic, holistic approach to incentive program success.

      We build incentive programs based on the core belief that every brands needs a unique incentive solution to their specific set of challenges and goals. Our programs aren’t just mechanisms for delivery rewards. By combining technology, data, and services, our programs incorporate creativity, experience, data insights, and a human touch along with powerful software. Here’s what you can expect:

      Incentive Technology

      We ensure you make the most of our incentive technology by implementing the features and tools most relevant to your goals. Our technology includes: 

      • A portal for admins to manage and monitor the program. 
      • A portal for participants access to the rewards catalog and account info. 
      • 10+ add-on modules, each with specialized features to enhance your program. 

      Data, Analytics & Reports     

      Accurate, easy-to-access program performance data is as important as its functionality. That’s why we allow you to access program reports and analytics 24/7, at no extra cost. 

      • Reports on participant activity such as enrollment, account activation, engagement, and reward redemption.   
      • Dashboard summaries of your program’s performance over time.   
      • Charts and graphs show your program’s progress toward your goals. 

      Support & Services

      Our experts have years of experience managing successful incentive programs, acting as an extension of your team with following support and services: 

      • Dedicated account managers help structure your incentive platform and strategies for maximum ROI.   
      • In-house software developers improving the performance and data security of our technology.   
      • Full-time teams providing participant and reward redemption support. 
      • Creative specialists who create full communication plans that drive program activity.  

      More of Our Work

      Your incentive program is only as successful as the participation you produce.

      From email blasts, to PPC and social marketing, we utilize the best B2B marketing tactics to engage your audience, and to get them active in your incentive program. Our communication specialists help you drive awareness, educate participants, and solidify your brand.

      Learn from our incentive experts by downloading one of our free ebooks!

      Manufacturer Incentive Ebook Release

      Incentive Program Secrets for Manufacturers

      An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

      Incentive Program Playbook

      The BthruB Incentive
      Program Playbook

      A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

      Incentive programs guide

      Guide to a Successful Dealer Incentive Program

      A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

      Incentive programs guide

      Channel Incentive Playbook

      This ebook is brimming with strategies, benchmark data, and insights drawn from channel incentive program examples. Access studies of successful channel incentive programs to learn how they increase loyalty and revenue.