Incentive Solutions Teams Up with Clients in the “Combat Coronavirus 2020” Donation Campaign

by: Mark Herbert July 22, 2020

From April 28th through June 30th, Incentive Solutions partnered with over 50 of our clients to raise money for the CDC Foundation’s Emergency Response Fund to help fight the COVID-19 pandemic.

With a variety of incentive reward program options here at ISI, including gift card, re-loadable debit card, and incentive travel, this fundraiser was hosted in partnership with clients sponsoring a point reward program for redemption in an online merchandise catalog. A “COMBAT CORONAVIRUS 2020” category was added to the shopping catalog’s host of redemption options to give participants the ability to donate their reward points to the CDC.

Combat Coronavirus

Choosing the Charity

With so many wonderful non-profit organizations to choose from, Incentive Solutions chose the CDC foundation for their 4 star overall rating alongside a 100% accountability and transparency rating determined by professional analysts at Charity Navigator.

Donation points were used toward the following relief efforts:

  • funding medical supplies
  • increasing lab capacity
  • deploying emergency staffing to U.S. public health agencies
  • providing support to vulnerable communities
  • promoting education and awareness campaigns
  • boosting clinical research to improve health outcomes
  • building capacity and infrastructure for global response efforts

The Donation Results

Combat Coronavirus Email

Over the two-month donation period, our team sent out two email communications surrounding this effort to program participants with a point balance of $10 or more. The results are in, and we are beyond excited to share them (drumroll, please)!

  • 1,576 donations were made!
  • $22,738 was donated to the CDC's emergency fund!

This is no small chunk of change, and we could not have done it alone. We’d like to extend an extremely large “Thank You!” to our clients and program participants who donated their hard-earned reward points. It is together, through our partnerships, that we make the world a better place.


About Mark Herbert

Mark Herbert is President and CEO of Incentive Solutions. He has more than 30 years of experience overseeing business operations within the incentives industry, helping companies increase channel sales, build customer loyalty, motivate employees, and grow their business.