The Channel Incentive Playbook
No two distribution channels are the same, which means the incentive strategies that work for one company won’t necessarily work for another. But that doesn’t mean you can’t rely on vetted, real-world data and incentive plan examples to guide you in developing a successful channel incentive program.


The Channel Incentive Playbook provides you with actionable strategies that are backed up by ROI data. Here’s a taste of the guidance you’ll get:
Suggestions for your incentive strategy that are based on reseller, contractor, and distributor incentive program examples, among others.
- KPI goals for a successful channel incentive programs, including enrollment percentages, engagement and redemption rates, pay-out budget, and program equity.
- Data on the most effective and desirable incentive rewards.
- Channel management recommendations that will help you run the best channel incentive program!

Incentive Program Secrets for Manufacturers
An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

The BthruB Incentive
Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

Guide to a Successful Dealer Incentive Program
A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

The Channel Incentive Playbook
Access strategies, benchmark data, and insights drawn from channel incentive plan examples. Studies of our most successful channel incentive programs reveal what made them excel!