For manufacturers, farmers, craftsmen, and other industry “producers,” direct sales are often the first form of distribution considered when trying to promote one’s product. As opposed to indirect distribution which… Read More

What is a sales incentive program? A sales incentive program is a plan or strategy used to improve sales performance by motivating salespeople to surpass company- determined performance metrics. Sales… Read More

Wondering how your channel incentive program compares to others? Or, if it’s on track to deliver the ROI executives are looking for? For many businesses looking to drive behavior in… Read More

You’ve heard the term tossed around, and rumor has it that it’s effective in sparking joy- something we all could use a little more of. So you take to the… Read More

Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the… Read More

When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run… Read More