Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title… Read More

Several weeks ago, thought leaders from some of our top clients (and one exciting prospect!) joined us at the Barnsley Garden Resort in Adairsville, GA for our sixth annual BthruB… Read More

Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’… Read More

It’s 2019. Your customers, on average, spend 24 hours a week online. They shop online, they get their news online, they connect with friends online, they might even grocery shop… Read More

Looking for examples of incentive plans companies use? While the specifics of an incentive plan are tailored to the organizational goals of an individual business there are several general types… Read More

What is an incentive program? An incentive program is the structured use of rewards and recognition to motivate desired behavior from a specific group of people. Incentives are a behavioral… Read More