Millennials have taken the driver’s seat in the B2B buying process. OMG! However, motivating millennials isn’t an insolvable problem. It just requires a slightly different approach. Our very own Nichole… Read More

When it comes to e-commerce, B2B sales have lagged behind B2C, especially in industries like industrial distribution. But expect that to change. The B2B e-commerce industry in the U.S. is… Read More

When it comes to the science of motivation, demographics matter. Different incentive rewards and incentive marketing tactics will appeal to different segments of your target audience. It’s no secret that… Read More

Commission and incentives aren’t the same. Not only are commission and sales incentives awarded for different reasons, each has a unique mental impact on the receiver. Now, what exactly are… Read More

The Incentive Solutions incentive technology platform just got even better! We recently released brand new administrative dashboards that aren't just pretty—they're smart, too! Gather vital information about incentive program activity… Read More

An incentive program can be an excellent way to increase sales, strengthen customer loyalty, and improve sales channel relationships. When you first start working with an incentive company, it can… Read More