Marketing to millennials is by no means a new concept. Highly focused efforts on reaching this target market demographic have been in practice for quite some time as companies looked… Read More

As America begins to re-open its doors post-pandemic, the economy has officially moved into a recession. For businesses operating in the B2B channel, economic downturns often signal a cut back… Read More

As the physical world continues to face limitations in response to the COVID-19 pandemic, the digital world is more active than ever. Most channels of business have been hit hard… Read More

With 60% of B2B customers reporting that their mobile device played a significant role in their most recent purchase, can you afford to invest in B2B sales solutions that aren’t… Read More

Mobile loyalty apps are not only convenient for the customer, but they also provide valuable feedback to the business. Customers have grown to expect them from any reputable business. You… Read More

A new 2016 Salesforce study tells us a lot about what B2C and B2B customers alike are thinking. With this data, we can put together a snapshot of what experiences… Read More