4
Nov

Last month, we had the pleasure of having Jay McBain as the keynote speaker at our BthruB 2019 Leadership Summit. Jay McBain, the Principal Analyst for Channels & Partnerships at… Read More

29
Oct

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title… Read More

14
Oct

Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house… Read More

9
Oct

This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t… Read More

27
Sep

When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A… Read More