1
May

With the onset of a global pandemic and a possible economic recession, the effects of COVID-19 have left the B2B distribution channel with its work cut out. While the economic… Read More

21
Apr

We already know that customer loyalty has a major impact on profitability and future revenue. The question is: How do you gain customer loyalty? What factors do you need to… Read More

8
Apr

When was the last time you took the customer journey for your company? In order to plan an effective customer experience strategy, you need to put yourself in your customers’… Read More

7
Apr

As the physical world continues to face limitations in response to the COVID-19 pandemic, the digital world is more active than ever. Most channels of business have been hit hard… Read More

23
Mar

Before you can build customer loyalty, you need a brand that customers can be loyal to. Establishing a brand can be tough for wholesalers and distributors. Often, their sales are… Read More

18
Mar

What is loyalty marketing and why is it important? Loyalty marketing is a marketing strategy where companies offer rewards, perks, and incentives to customers, in order to build trust, inspire… Read More