22
Aug

Worried about loyalty and customer retention? Many businesses in the B2B space are struggling to adjust to the expectations of modern B2B customers. Today’s B2B buyer’s expect experiences that are… Read More

26
Jul

B2B relationship management can be challenging. There’s a misconception that customers in industrial sectors only care about cost and logistics. Of course, price and convenience are important, and industrial manufacturers… Read More

22
Apr

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work… Read More

21
Jan

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

7
Jan

Your company’s goal is to increase sales through customer retention. Only problem? Your company sells to other businesses, not consumers. So taking the B2C customer re-engagement route with stamp cards… Read More

14
Dec

Have you ever had to do something a little different to stand out? Once I was interviewing for a job at a major magazine and I was hell-bent on getting… Read More