11
Sep

Today’s question: what is ROI and how is it calculated? The ultimate goal and bottom line for any business is growth. When a business makes an investment in a loyalty… Read More

19
Aug

Maintaining a high level of loyalty program engagement is one of the key factors in determining the success of your customer loyalty program. a who doesn’t want success? Here at… Read More

4
Aug

When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run… Read More

31
Jul

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main… Read More

15
Jul

Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. 2020 has… Read More

10
Jul

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More