In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As… Read More

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More

In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States,… Read More

Today’s question: what is ROI and how is it calculated? The ultimate goal and bottom line for any business is growth. When a business makes an investment in a loyalty… Read More

Maintaining a high level of loyalty program engagement is one of the key factors in determining the success of your customer loyalty program. a who doesn’t want success? Here at… Read More

Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the… Read More