Today’s question: what is ROI and how is it calculated? The ultimate goal and bottom line for any business is growth. When a business makes an investment in a loyalty… Read More

Maintaining a high level of loyalty program engagement is one of the key factors in determining the success of your customer loyalty program. a who doesn’t want success? Here at… Read More

Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the… Read More

When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run… Read More

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main… Read More

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More