A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More

Good news! A PR was released today announcing our CEO and President Mark Herbert’s recent article published in Contractor Magazine’s June 2020 Issue! With over 30 years in the incentive… Read More

We’re back with the ongoing battle: customer acquisition versus customer retention strategy. Which is more important to focus precious sales and marketing dollars? The answer: it’s complicated. Factors including your… Read More

For most humans, relationships can be tough to navigate.  The same can be said for business relationships- that is, if you aren’t constantly seeking ways to keep the love alive.… Read More

As the impacts of coronavirus continue to place a damper on global spending, businesses are left wondering how they are going to keep their customers. At the risk of sounding insensitive to the more pressing issues… Read More

As the physical world continues to face limitations in response to the COVID-19 pandemic, the digital world is more active than ever. Most channels of business have been hit hard… Read More