“It’s not in the budget this year.” No one likes to hear it, but these words are all too frequently uttered. Market trends change faster than the latest memes and… Read More

Worried about loyalty and customer retention? Many businesses in the B2B space are struggling to adjust to the expectations of modern B2B customers. Today’s B2B buyer’s expect experiences that are… Read More

B2B relationship management can be challenging. There’s a misconception that customers in industrial sectors only care about cost and logistics. Of course, price and convenience are important, and industrial manufacturers… Read More

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work… Read More

There are many benefits of customer loyalty programs. In fact, well-designed customer loyalty programs are an important part of marketing strategies. Companies everywhere are jumping on the customer loyalty program… Read More