For manufacturers, farmers, craftsmen, and other industry “producers,” direct sales are often the first form of distribution considered when trying to promote one’s product. As opposed to indirect distribution which… Read More

What is incentive pay? Incentive pay can be defined as a type of variable compensation that is awarded to employees when they have completed a specific set of performance objectives.… Read More

What is a sales incentive program? A sales incentive program is a plan or strategy used to improve sales performance by motivating salespeople to surpass company- determined performance metrics. Sales… Read More

Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the… Read More

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main… Read More

You heard that right! Our new e-book, the Channel Incentive Playbook, is now available to download for free! Written by our President and CEO, Mark Herbert, this e-book journeys through… Read More