5
Mar

I hate to break it to you, but you’re not the only manufacturer in your distributor’s supply mix. Even your top distributor sales reps are only a tradeshow or SPIFF… Read More

4
Mar

Customer loyalty is important to businesses. Loyal customers are more profitable customers. A loyalty program is a tool business can use to increase sales, differentiate their brand, and achieve a… Read More

26
Feb

What’s the difference between SPIFFs and rebate programs? Which program type is right for your business? The infographic below gives a quick overview about the differences between SPIFFs and rebate… Read More

24
Feb

Loyalty programs for manufacturers can be a powerful tool to increase sales and build brand awareness and loyalty throughout your channel. At their best, manufacturer loyalty programs act as an… Read More

19
Feb

Who are your channel partners? How do they influence the purchasing decisions of end-users? Why do they recommend some brands and not others? Which channel partners have the biggest impact… Read More

18
Feb

For manufacturers, incentive programs are more important than ever before. Today’s channel is more competitive and more fragmented. The partners and platforms manufacturers rely on to go to market have… Read More