Gift Card Incentives

If ever there was a time of uncertainty in the business world, it is now. The coronavirus pandemic has created its own brand of uncertainty, forcing businesses across all industries… Read More

The “R” word and learning to face it. It seems like yesterday I was sitting with my former boss and trusted mentor, Steve Damerow, discussing the 2008 recession that was… Read More

Whether you’re trying to motivate internal sales reps, channel partners, or run a successful SPIFF or rebate program, planning your promotions is an important part of an effective sales incentive… Read More

What’s more effective, Visa® incentive cards or gift card rewards? OK, that’s a trick question. It comes down to context. When designing an incentive program, a key piece of strategy… Read More