10
Jun

The best loyalty programs give B2B companies a meaningful competitive advantage. If you’ve read our case studies, you’ve seen how a channel loyalty program can help businesses educate their B2B… Read More

7
May

"There is no substitute for understanding and engaging the person who signs the contracts." —Sean Geehan   Many manufacturers, distributors, or dealers get stuck on two little words: “If only.”… Read More

22
Apr

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work… Read More

19
Nov

Like 63.5% of companies you depend on distributors to increase growth through channel sales. But lately, sales goals have been missed, channel salespeople prefer to passively place sales orders, and… Read More

19
Nov

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition's. They rarely… Read More

12
Nov

Your company’s revenue relies on distributors to pass on your product’s value proposition to end-customers, but there’s a knot in the chain. And that knot may be your channel partners.… Read More