When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A… Read More

Salesforce calls it The Fourth Industrial Revolution. Industry 4.0. Today’s B2B sales companies find themselves staring into an alphabet soup of industrial acronyms: SaaS, CRM, IoT, BI, UX. How do… Read More

B2B relationship management can be challenging. There’s a misconception that customers in industrial sectors only care about cost and logistics. Of course, price and convenience are important, and industrial manufacturers… Read More

Food and beverage manufacturing is an increasingly competitive space – and one which has been slow on the uptake of implementing strategic incentive programs to gain a competitive advantage. However,… Read More

Incentive Solutions recently took part in an industry-wide study on channel incentive management. The study, conducted by Forrester's Jay McBain (Principal Analyst, Channel Partnerships & Alliances), aimed to define the… Read More

"There is no substitute for understanding and engaging the person who signs the contracts." —Sean Geehan   Many manufacturers, distributors, or dealers get stuck on two little words: “If only.”… Read More