Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the… Read More

Whether your top competitor sports one, or you’re part of a forward-thinking company culture looking to get ahead, building an incentive plan is on your list of priorities. But where… Read More

When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption… Read More

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title… Read More

This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t… Read More

When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A… Read More