Your goals are here. Your channel partners' goals are way over there. How do you bring them closer together, achieving that Utopian channel partner alignment that sometimes seems impossible? If… Read More

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

Have you ever had to do something a little different to stand out? Once I was interviewing for a job at a major magazine and I was hell-bent on getting… Read More

There are many reasons channel partner training is difficult: geographically dispersed distributors, inexperienced channel partners, mismatched priorities, or multiple vendors vying for a single partner’s attention. It’s a reality for… Read More

Your company’s revenue relies on distributors to pass on your product’s value proposition to end-customers, but there’s a knot in the chain. And that knot may be your channel partners.… Read More

Maybe you’re a national or global company with distributors across the world, and you're struggling to unite all partners under your channel marketing initiatives. Or, a manufacturer that can’t seem… Read More