The coronavirus pandemic has caused uncertainty across all sales channels. Whether products have skyrocketed into high demand or production has begun to slow, each of your B2B partners is feeling… Read More

What is loyalty marketing and why is it important? Loyalty marketing is a marketing strategy where companies offer rewards, perks, and incentives to customers, in order to build trust, inspire… Read More

When it comes to customer loyalty, both grocers and wholesale food suppliers have it tough. There’s the meteoric rise of online mega-suppliers and competition from niche grocers. And there is… Read More

Interested in learning more about the best practices for customer loyalty programs in retail? Independent Retailer recently asked Incentive Solutions VP of Marketing and Creative Services Nichole Gunn to share… Read More

How do you offer incentives to customers? Before we get into the how let’s get into the why. Offering incentives to customers is an effective way to increase sales and… Read More

Customer loyalty is important to businesses. Loyal customers are more profitable customers. A loyalty program is a tool business can use to increase sales, differentiate their brand, and achieve a… Read More