9
Jul

When it comes to obtaining referral business, there is no denying that word of mouth is a powerful marketing tool. While companies pour hundreds of dollars into blind customer acquisition… Read More

7
Jul

Marketing to millennials is by no means a new concept. Highly focused efforts on reaching this target market demographic have been in practice for quite some time as companies looked… Read More

17
Jun

We’re back with the ongoing battle: customer acquisition versus customer retention strategy. Which is more important to focus precious sales and marketing dollars? The answer: it’s complicated. Factors including your… Read More

12
May

How should you gear your sales strategies toward faster recovery from the coronavirus outbreak? An excellent article by the Boston Consulting Group tells you how to do just that, in… Read More