Have you ever had to do something a little different to stand out? Once I was interviewing for a job at a major magazine and I was hell-bent on getting… Read More

There are many reasons channel partner training is difficult: geographically dispersed distributors, inexperienced channel partners, mismatched priorities, or multiple vendors vying for a single partner’s attention. It’s a reality for… Read More

Your company’s revenue relies on distributors to pass on your product’s value proposition to end-customers, but there’s a knot in the chain. And that knot may be your channel partners.… Read More

Maybe you’re a national or global company with distributors across the world, and you're struggling to unite all partners under your channel marketing initiatives. Or, a manufacturer that can’t seem… Read More

Feel like you've exhausted your options when it comes to building customer loyalty in your distribution channel? You haven't! Although B2B markets are constantly evolving and becoming more competitive, the… Read More

Struggling to make yourself stand out in your distribution channel? Creating a channel marketing strategy that helps you secure B2B customer loyalty is a never-ending effort. But if you break… Read More