Customer Loyalty

15
Jul

If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your… Read More

22
Jun

Data and behavior are two of the biggest drivers of sales channel success. If you're a channel sales or channel marketing professional, this isn't news to you. How many times… Read More

8
Apr

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach… Read More

9
Mar

Do you offer your B2B customers a loyalty program? It’s likely your competitors do, too. It’s possible they even run sales promotions and bonus reward-earning opportunities at the same time… Read More

25
Feb

In increasingly competitive and disrupted channel markets, having an incentive program is one way of boosting revenue and maintaining positive, lasting relationships with your channel partners. But just like channel… Read More

18
Feb

In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As… Read More