Customer Loyalty

8
Apr

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach… Read More

9
Mar

Do you offer your B2B customers a loyalty program? It’s likely your competitors do, too. It’s possible they even run sales promotions and bonus reward-earning opportunities at the same time… Read More

25
Feb

In increasingly competitive and disrupted channel markets, having an incentive program is one way of boosting revenue and maintaining positive, lasting relationships with your channel partners. But just like channel… Read More

18
Feb

In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As… Read More

16
Feb

Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about… Read More

12
Feb

Your B2B competition wants your customers’ loyalty. It’s happening ; you can’t deny or escape it. They’re always there, hot on your heels, finding new ways to stand out and… Read More