25
Feb

In increasingly competitive and disrupted channel markets, having an incentive program is one way of boosting revenue and maintaining positive, lasting relationships with your channel partners. But just like channel… Read More

18
Feb

In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As… Read More

16
Feb

Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about… Read More

12
Feb

Your B2B competition wants your customers’ loyalty. It’s happening ; you can’t deny or escape it. They’re always there, hot on your heels, finding new ways to stand out and… Read More

3
Feb

Have you looked high and low, but can’t figure out why you’re losing on the sales floor? Consider that, likely, your competitor provides incentives. It could be their secret weapon.… Read More

6
Nov

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More