10
Jul

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More

7
Jul

Marketing to millennials is by no means a new concept. Highly focused efforts on reaching this target market demographic have been in practice for quite some time as companies looked… Read More

25
Jun

Good news! A PR was released today announcing our CEO and President Mark Herbert’s recent article published in Contractor Magazine’s June 2020 Issue! With over 30 years in the incentive… Read More

17
Jun

We’re back with the ongoing battle: customer acquisition versus customer retention strategy. Which is more important to focus precious sales and marketing dollars? The answer: it’s complicated. Factors including your… Read More

20
May

For most humans, relationships can be tough to navigate.  The same can be said for business relationships- that is, if you aren’t constantly seeking ways to keep the love alive.… Read More

18
May

When it comes to boosting customer loyalty within the B2B sales channel, investing in a customer loyalty program is one of the best ways to get to know your customers.… Read More