B2B rebates are simple, right? You attach rebates to specific products to generate demand from buyers in your sales channel. Or you use B2B rebates to reward increased purchase volume.… Read More

Hey everyone! I hope you’re enjoying your holiday season! In my last blog post,  “Best Practices for Loyalty Marketing & Incentive Program Communications,” I wrote about how you could use… Read More

Does the marketplace feel a little bit crowded, or is it just me? Every morning when I log in to my work email, I’m confronted with stacks of marketing emails.… Read More

If you’ve read The BthruB Incentive Program Playbook, chances are you’re interested in learning more about the loyalty management software that empowers the strategies and solutions we discuss in the… Read More

Last month, we had the pleasure of having Jay McBain as the keynote speaker at our BthruB 2019 Leadership Summit. Jay McBain, the Principal Analyst for Channels & Partnerships at… Read More

Are you trying to create a good loyalty points program that keeps your best customers coming back for more? Successful loyalty programs help businesses stand out, spread brand awareness, educate… Read More