"There is no substitute for understanding and engaging the person who signs the contracts." —Sean Geehan   Many manufacturers, distributors, or dealers get stuck on two little words: “If only.”… Read More

Your CEO/VP of Sales wants a better idea of why end users in your southwest regions aren’t buying as many super-quality machine-enhancing parts as they bought last season. You’d love… Read More

In channel sales, you’re often out of touch with the suppliers, customers, and end-users who matter most. When you don't have direct communication with those who use your product, you… Read More

Nothing like a great incentive program case study to start the week! This case study is particularly interesting since it demonstrates how, with the right incentive technology, manufacturers can incorporate… Read More

Your goals are here. Your channel partners' goals are way over there. How do you bring them closer together, achieving that Utopian channel partner alignment that sometimes seems impossible? If… Read More

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition's. They rarely… Read More