Customer Data

11
May

In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be… Read More

27
Apr

As a manufacturer, it’s invaluable to have insights into your end users. For example, how they use your product, how easy or difficult they find the purchase or installation process,… Read More

8
Apr

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach… Read More

6
Apr

Though you sell your HVAC products through a distribution channel, your end-users are the ones actually using your products in their homes and offices. They’re the ones whose experience with… Read More

2
Mar

In HVAC distribution channels, manufacturers often have little to no knowledge about their end-users. Though you may have excellent relationships with your channel partners, today's end user marketing strategies require… Read More

6
Nov

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More