Customer Data

If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your… Read More

Data and behavior are two of the biggest drivers of sales channel success. If you're a channel sales or channel marketing professional, this isn't news to you. How many times… Read More

Tire suppliers, where do your products ultimately end up after they roll out of manufacturing? Presumably, they find their forever home with an end-consumer whose day-to-day life is impacted by… Read More

A channel incentive program can be much more than a simple method of rewarding participants. Online incentive technology allows for a variety of tools and strategies. You can use these… Read More

Channel incentive programs have the potential to greatly enhance your channel marketing and sales efforts. By adding emotional impact and personal value of incentive rewards to everyday channel partner activities,… Read More

Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement… Read More