Customer Data

In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be… Read More

As a manufacturer, it’s invaluable to have insights into your end users. For example, how they use your product, how easy or difficult they find the purchase or installation process,… Read More

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach… Read More

Though you sell your HVAC products through a distribution channel, your end-users are the ones actually using your products in their homes and offices. They’re the ones whose experience with… Read More

In HVAC distribution channels, manufacturers often have little to no knowledge about their end-users. Though you may have excellent relationships with your channel partners, today's end user marketing strategies require… Read More

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More