It’s a scenario that’s become increasingly common for building materials manufacturers and distributors. Between offshore competitors, offsite construction, and online mega-retailers, your channel partners and B2B customers have more options… Read More

Driving through Atlanta is a constant reminder of the sheer size of the construction industry. Every morning on my way to Incentive Solutions, I see new high rises, apartments, and… Read More

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition's. They rarely… Read More

Maybe you’re a national or global company with distributors across the world, and you're struggling to unite all partners under your channel marketing initiatives. Or, a manufacturer that can’t seem… Read More

What are the best ways for distributors to establish and maintain customer loyalty in the current selling environment? This crucial question is addressed by Steve Damerow in an article published… Read More