25
Jun

Good news! A PR was released today announcing our CEO and President Mark Herbert’s recent article published in Contractor Magazine’s June 2020 Issue! With over 30 years in the incentive… Read More

5
Feb

It’s time to expand your view of contractor incentive programs. Yes, you can use contractor incentive programs to increase sales, build brand preference, and gather better data. But by strictly… Read More

29
Oct

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title… Read More

14
Oct

Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house… Read More

27
Sep

When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A… Read More