19
Feb

Who are your channel partners? How do they influence the purchasing decisions of end-users? Why do they recommend some brands and not others? Which channel partners have the biggest impact… Read More

18
Feb

For manufacturers, incentive programs are more important than ever before. Today’s channel is more competitive and more fragmented. The partners and platforms manufacturers rely on to go to market have… Read More

17
Feb

Like most manufacturers, craft beer producers sell through a distribution channel. Before ever filling the glasses of end-consumers, craft beer manufacturers first have to successfully market their brew to distributors,… Read More

6
Feb

When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption… Read More

14
Jan

Manufacturers, distributors, and wholesalers use channel incentive programs as part of their go-to-market strategy. Channel incentives are a behavioral modification tool that influence channel partners – such as dealers, contractors,… Read More

19
Dec

When it comes to incentive programs, some people are spenders and others are savers. And while there’s nothing wrong with saving your incentive points for big ticket items like electronics,… Read More