14
Jan

Manufacturers, distributors, and wholesalers use channel incentive programs as part of their go-to-market strategy. Channel incentives are a behavioral modification tool that influence channel partners – such as dealers, contractors,… Read More

19
Dec

When it comes to incentive programs, some people are spenders and others are savers. And while there’s nothing wrong with saving your incentive points for big ticket items like electronics,… Read More

9
Dec

B2B rebates are simple, right? You attach rebates to specific products to generate demand from buyers in your sales channel. Or you use B2B rebates to reward increased purchase volume.… Read More

4
Nov

Last month, we had the pleasure of having Jay McBain as the keynote speaker at our BthruB 2019 Leadership Summit. Jay McBain, the Principal Analyst for Channels & Partnerships at… Read More

14
Oct

Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house… Read More