Channel Sales

10
Jun

Incentive programs have traditionally been tough for tire manufacturers to administer due to lack of time, experience, or employees to manage the program and measure its ROI. Online incentive technology… Read More

8
Jun

Personalized marketing (i.e. individualized promotions, announcements, or offers) have become the norm for B2C customer expectations. The expectation is quickly making its way to B2B customers. But when customers are… Read More

3
Jun

Channel distribution sales has a reputation for being impersonal—cold and unfeeling, like the equipment often sold through such channels. I’d like to challenge that, though. Successful channel sales strategies depend… Read More

1
Jun

A channel incentive program can be much more than a simple method of rewarding participants. With online incentive technology allows for a variety of tools and strategies, you can capture… Read More

25
May

Channel incentive programs have the potential to greatly enhance your channel marketing and sales efforts. By adding emotional impact and personal value of incentive rewards to everyday channel partner activities,… Read More

13
May

How do manufacturers and distributors handle lack of channel visibility? What are the different needs each group has when it comes to connecting with their customers? Incentive Solutions Director of… Read More