Channel Incentives

29
Apr

Medical device sales reps face unique challenges selling in their industry. They have to be informed about healthcare regulations, hospital policies, evolving technologies, medical discoveries, and products whose effectiveness is… Read More

27
Apr

As a manufacturer, it’s invaluable to have insights into your end users. For example, how they use your product, how easy or difficult they find the purchase or installation process,… Read More

20
Apr

In a distribution channel sales model, you sacrifice direct influence on your end-user customers in exchange for the benefits of channel partnerships. With the expanding connectivity of a digitalizing world… Read More

15
Apr

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using… Read More

14
Apr

Behaviors and relationships are at the heart of every distribution channel strategy. But in the fast-paced world of B2B sales and marketing, it’s not always easy to humanize these relationships.… Read More

6
Apr

Though you sell your HVAC products through a distribution channel, your end-users are the ones actually using your products in their homes and offices. They’re the ones whose experience with… Read More