6
Mar

Email marketing is dead! Now that that's out of the way, let's really explore what's going on with your email marketing and reward program. As an incentive program marketer, you've… Read More

4
Feb

Your goals are here. Your channel partners' goals are way over there. How do you bring them closer together, achieving that Utopian channel partner alignment that sometimes seems impossible? If… Read More

21
Jan

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

7
Jan

Your company’s goal is to increase sales through customer retention. Only problem? Your company sells to other businesses, not consumers. So taking the B2C customer re-engagement route with stamp cards… Read More

14
Dec

Have you ever had to do something a little different to stand out? Once I was interviewing for a job at a major magazine and I was hell-bent on getting… Read More

11
Dec

Ever look for your glasses and realize, quite some time later, that they were on your face the entire time? If you’re struggling with channel enablement and increasing channel sales,… Read More