23
Mar

Before you can build customer loyalty, you need a brand that customers can be loyalty to. Establishing a brand can be tough for wholesalers and distributors. Often, their sales are… Read More

18
Mar

What is loyalty marketing and why is it important? Loyalty marketing is a marketing strategy where companies offer rewards, perks, and incentives to customers, in order to build trust, inspire… Read More

12
Mar

What does every food and beverage distributor have in common? Almost all of them could greatly benefit from improving their supply chain data analytics. The problem? Accessing much of this… Read More

5
Mar

I hate to break it to you, but you’re not the only manufacturer in your distributor’s supply mix. Even your top distributor sales reps are only a tradeshow or SPIFF… Read More

18
Feb

For manufacturers, incentive programs are more important than ever before. Today’s channel is more competitive and more fragmented. The partners and platforms manufacturers rely on to go to market have… Read More

9
Jan

Many manufacturers and distributors use channel rebates as part of their channel partner marketing strategy. After all, price is the part of your overall customer value proposition that is most… Read More