6
Nov

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More

29
Jul

President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release… Read More

24
Jul

Another proud moment for Incentive Solutions as President and CEO Mark Herbert is highlighted in this PR for his contributions to Forrester Research’s latest report. Titled “The Forrester Tech Tide:… Read More

15
Jul

Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. The year… Read More

10
Jul

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More

9
Jul

When it comes to obtaining referral business, there is no denying that word of mouth is a powerful marketing tool. While companies pour hundreds of dollars into blind customer acquisition… Read More