18
Jul

When it comes to e-commerce, B2B sales have lagged behind B2C, especially in industries like industrial distribution. But expect that to change. The B2B e-commerce industry in the U.S. is… Read More

15
Jul

When it comes to the science of motivation, demographics matter. Different incentive rewards and incentive marketing tactics will appeal to different segments of your target audience. It’s no secret that… Read More

27
Jun

Get a behind-the-scenes look at the people who make Incentive Solutions possible. To read Part I in the series, about President and CEO Mark Herbert, click here.   Nichole Gunn’s… Read More

17
Jun

In order to design effective incentive programs, it’s important to understand the difficulties businesses are facing. The other day, I ran across an article in Entrepreneur that was published last… Read More

29
Apr

Nothing like a great incentive program case study to start the week! This case study is particularly interesting since it demonstrates how, with the right incentive technology, manufacturers can incorporate… Read More

22
Apr

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work… Read More