B2B Loyalty

15
Apr

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using… Read More

8
Apr

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach… Read More

22
Mar

Are you hungry for loyalty program knowledge? Looking to tackle your next source of information as you become a renown scholar of increasing sales and building customer loyalty? Good news!… Read More

9
Mar

Do you offer your B2B customers a loyalty program? It’s likely your competitors do, too. It’s possible they even run sales promotions and bonus reward-earning opportunities at the same time… Read More

25
Feb

In increasingly competitive and disrupted channel markets, having an incentive program is one way of boosting revenue and maintaining positive, lasting relationships with your channel partners. But just like channel… Read More

18
Feb

In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As… Read More