31
Jul

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main… Read More

29
Jul

President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release… Read More

15
Jul

Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. 2020 has… Read More

10
Jul

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More

1
Jul

When it comes to effective marketing in the B2B channel, manufacturers and distributors are tasked with enticing their target market demographic. Appealing to today’s B2B buyer, however, has become increasingly… Read More

18
May

When it comes to boosting customer loyalty within the B2B sales channel, investing in a customer loyalty program is one of the best ways to get to know your customers.… Read More