12
Nov

What is eLoyalty? When it comes to the growth and longevity of an online business, eLoyalty refers to the act of generating and maintaining customer loyalty within the virtual marketplace.… Read More

6
Nov

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software… Read More

31
Jul

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main… Read More

29
Jul

President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release… Read More

15
Jul

Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. The year… Read More

10
Jul

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see… Read More