Tire Manufacturer Engages 25% of Eligible Dealer Segment with Innovative Incentive Technology
This Fortune 500 company used their incentive program to uncover sales and marketing data from a previously under-represented segment of tire dealers.
Email open rates of 268% higher than industry standard
Engagement and click-rates 780% higher than industry standard
5% spike in sales since start of the program
The Program Purpose
This Fortune 500 tire manufacturer operates across the globe, selling billions of dollars’ worth of high-quality tires every year. They view their incentive program as an integral part of their business that provides a competitive edge in their markets.
In an effort to continuously improve sales tactics, a strategic target analysis revealed a list of independent commercial dealers who had yet to engage with their brand. This network of dealers presented the best opportunity for the tire manufacturer to increase its sales at a higher gross margin than they would receive from larger accounts.
Partnering with Incentive Solutions to launch a dealer distributor incentive program, the program sought to:
- Engage commercial dealers with specialized sales promotions.
- Collect vertical-specific sales data from said promotions.
- Incorporate that data into the development of more efficient, targeted marketing strategies.
Utilizing Incentive Technology
Pairing each of our client’s goals with a corresponding incentive software module, we helped them segment their target accounts, instantly distribute reward points for each submitted sales claim, and collect more complete customer data.
The Organizational Structure and Advanced Hierarchy Module allowed our client to section their target accounts based on region and size to effectively prioritize certain verticals.