Your go-to incentive blog for industry news, trends, best practices and research.

The Incentive Solutions News blog is a leading resource on cultural and business trends as they relate to incentives, reward programs, employee engagement, customer loyalty and sales strategies. We strive to bring you valuable, pertinent content with solid, useable advice you can apply in your incentive strategies. Feel free to contact us with any studies or incentive news stories you’d like to see us publish.

What Is Your Contractor’s Loyalty Worth? New Article in Mechanical Hub Magazine

by Mark Herbert | Dec 22, 2021 | Contractor Loyalty, Customer Loyalty, Distribution Channel

Are your dealers or contractors really feeling the value of your channel loyalty program? Do you offer rewards and technology that motivate and...

5 Ways You Can Provide a Better B2B Customer Experience

by Nichole Gunn | Dec 16, 2021 | B2B Loyalty, Channel Incentives, Channel Sales

Are you one of the many unlucky manufacturers or suppliers whose customers are indifferent to you? Gallup estimates that 71% of B2B customers are...

The 3 E’s of Channel Management: Channel Partner Education

by Nichole Gunn | Dec 7, 2021 | Channel Sales

Welcome to the third and last of my “three E’s of channel management” blog series! Previous pieces covered the first two e’s: experience and...

The 3 E’s of Channel Management: Channel Partner Engagement

by Nichole Gunn | Nov 30, 2021 | Channel Incentives, Channel Sales

Welcome to part two of my “three E’s of channel management” series! The series began with channel partner experience. Now I’ll focus on the second...

The 3 E’s of Channel Management: Channel Partner Experience

by Nichole Gunn | Nov 18, 2021 | Channel Incentives, Channel Sales, Distribution Channel

Today’s sales channel climates are defined by access to an excess of information, increasing numbers of decision-makers involved in B2B decisions, a...