Your go-to incentive blog for industry news, trends, best practices and research.
The Incentive Solutions News blog is a leading resource on cultural and business trends as they relate to incentives, reward programs, employee engagement, customer loyalty and sales strategies. We strive to bring you valuable, pertinent content with solid, useable advice you can apply in your incentive strategies. Feel free to contact us with any studies or incentive news stories you’d like to see us publish.
How Incentive Programs Can Help B2B Marketing in a Recession
by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives
Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a...
Featured in Industry Today: How Incentive Programs Help with Recession Preparation
by Savannah Bobo | Aug 31, 2022 | Manufacturer Incentives, Reward Programs
Like many industries, HVAC is facing a future of uncertainty and the potential of an economic downturn. Can incentive programs help HVAC brands...
What Is a Channel Incentive Program?
by Nichole Gunn | Aug 16, 2022 | B2B Loyalty, Channel Incentives, Channel Sales
What is a channel incentive program? A channel incentive program is any plan or strategy designed to influence the behaviors of channel partners. In...
Customer Retention Strategies
by Nichole Gunn | Aug 9, 2022 | Customer Loyalty
In today’s competitive business world, customer retention strategies are everything. But don’t take our word for it: even the Harvard Business...
Incentive Solutions’ Reward Program Technology Meets SOC 2 Compliance
by Incentive Solutions | Jun 22, 2022 | Uncategorized
With cybersecurity attacks on the rise, it’s increasingly important for companies to protect any sensitive data they handle. Because Incentive...
Do You Want More Loyal Channel Partners?
by Nichole Gunn | Jun 14, 2022 | Customer Loyalty, Distribution Channel, Loyalty Programs
When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to...
Featured in Modern Distribution Management: Using Incentives to Increase the Bottom Line
by Savannah Bobo | Jun 9, 2022 | Building Material Products, Distribution Channel, Manufacturer Incentives
How can distributors and manufacturers develop more cost-effective channel marketing? By using incentive programs strategically. Incentive...
How Do Incentive Programs Create More Channel Marketing Touch Points?
by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs
Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping...
The Incentive Insider | February 2022
by Nichole Gunn | Jan 31, 2022 | Uncategorized
2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for...