Incentive Insider Newsletter | October 2018

by: Nichole Gunn October 23, 2018

Mark Herbert Gets a New Office

This wasn’t just any old move from one end of the building to another. In July, Steve Damerow stepped down as CEO and passed the torch to Mark Herbert, who is now President and CEO of Incentive Solutions. Congratulations on your new role (and workspace), Mark! We’re excited to see where we grow next under your leadership! Want to see our new President and CEO take the (mechanical) bull by the horns? Click here.

We Partnered Up with The CapStreet Group!

We partnered with the CapStreet Group back in July. Impressed with our work in the incentives industry, CapStreet is investing in our future so that we can invest more into our clients and employees! Based in Houston, Texas, CapStreet is a private equity firm with $340 million of committed capital. Fun fact? News of the announcement reached just under 87 million people, including some folks at Yahoo! Finance and Wall Street Journal Market Watch.

The Clowns Are Coming... The Good Kind!

It's the season for clowns! No, not the creepy kind. We mean the Atlanta Clown Corps. On December 1st, our CEO Mark Herbert will put on his clown gear and join fellow Atlanta business leaders in visiting children at the Children's Hospital of Atlanta. After, they will march in the annual Children's Healthcare of Atlanta Parade. Mark's goal this year is to raise $4,500 for Atlanta's children. Help his cause by donating!

The BthruB Leadership Summit Was a Home Run!

We (tomahawk)-chopped it up at this year’s baseball-themed BthruB Leadership Summit (go, Braves!). Each year, Incentive Solutions hosts the annual summit where B2B industry experts meet to exchange best practices and incentive marketing strategies that work. This year, we shared our most recent work – “The Incentive Program Playbook” – and dropped a new tech development. And there's more to come, so be on the lookout for further announcements!
A New RewardTrax, a New You IT Business Analyst Patrick O’Brien gave BthruB attendees a sneak peak of V5, the latest version of RewardTrax, our Software as a Service (SaaS) incentive solution. “It was a collaboration of the product development, IT, account management and marketing teams,” Patrick said. The collaborative effort birthed a modern look and feel. Taking inspiration from, the revamp features greater responsiveness and a complete user interface upgrade to the RewardTrax we all know and love. Consider it a new look for your incentive program in the new year!

A Big "Thank You" for All Your Generous Donations

Employees and clients – thank you all for making our fifth year fundraising for the Agape Great Backpack Give-Away a great, big success! Because of all your generous point donations, we donated 124 backpacks to underserved children in Atlanta, beating our goal of 110 backpacks.

Stay Relevant: Brush Up on Your Incentive Knowledge

Knowledge is power, and these incentive blogs are really packing the punch you may need in your marketing, sales or recognition efforts. Go ahead, give them a read!

Employee Appreciation Ideas for Large Companies

Ran out of ideas to engage and inspire your employees? Here are some cost-effective, out-of-the-box ways you can fire up their engagement, today.

Read more →

6 Unacceptable Excuses for Underperforming Sales Teams

There are six degrees of separation between you and your sales goals – and each degree is a different cover story for the real problem. Could it be you?

Read on →

How a Better Customer Experience Will Save Distributors in the Age of Amazon Business

If you’re a distributor, you’ve heard of Amazon Business. But have you heard about what you can do about it?

Read on →

Star Employee of the Quarter: Patrick O'Brien

Patrick, the It Guy in IT!

IT Business Analyst Patrick has only been with us for a year, but in that short time he’s impressed us with every project he takes on. This summer, he encountered his most challenging “project” yet. When our VP of Technology had to take an unexpected leave, Patrick did more than step up to the plate – he owned it.

“Patrick stepped out of his comfort zone and job description,” said VP of Technology, Kelly Held, “He presented to our clients at the BthruB Leadership Summit, reworked processes that saved management time, ran documentation and acted as a liaison between departments while I was out. He did so well, I’ll probably let him keep the job.” Congratulations, Patrick, and thanks for always putting forth your best effort!

Hello, New Incentive Solutions Fam!

Nicole Garcia


Participant Services Coordinator

Nicole Garcia grew up in Ponce, Puerto Rico, a sunny city known for its historic architecture. At the age of two, she discovered her love of dance – a love that would take her to Florida years later. In Florida, Nicole attended Valencia College where she majored in Dance. Nicole comes to Incentive Solutions with a diverse background in dance, education and customer service. Nice to have you on team, Nicole! So now that you’re on the team, can you share some of your moves with us at this year’s Christmas Party?



Amy Green


Account Manager, Travel

Amy Green is an events management magician. An attendee of Georgia State University’s hospitality program, she initially worked in the hotel industry before switching to the operational role at Coca-Cola that launched her career in strategic events. Amy has managed events in places most people only read about, namely in the Arctic Circle and at a decommissioned nuclear reactor in Sweden. Charo – a Spanish-American actress, singer and entertainer – once saved her life and honeymoon. Welcome aboard, Amy, we’re thrilled to have you as a new member of the team!



Jeisi Solis


Participant Services Coordinator

Jeisi Solis has done it all. That is, in customer service. From working as an assistant to a tattoo artist to wo-manning the phones at a call center, Jeisi knows what it takes to keep customers happy. When Jeisi isn’t troubleshooting for participants, you can find her mudding after a rainy day or exploring trails on sunny afternoons. She’s also an animal lover with a total of 11 pets: two horses, five dogs, two turtles, a snake and a bearded dragon. Welcome to the team, Jeisi. We eagerly await all the animal pictures!



William Teel



Born and raised in Philadelphia, Pennsylvania, William made his way down to Georgia to earn his Masters in Software Engineering from Kennesaw State University. Before joining Incentive Solutions, William worked as a contractor for the CDC as a .Net Developer. In his free time, William enjoys spending quality time with his wife of 12 years and three year old daughter. Welcome to the ISI family, William, and congratulations on recently earning your Masters!



John Zielke



John Zielke knows software engineering like the back of his hand. A natural-born techie, he’s racked up over 25 years of experience not only developing software and managing development projects, but teaching it as a professor, too. Born and raised in Michigan, he’s new to Atlanta by seven years. Interesting fact about John? He loves watching horror films (the campier, the better), playing video games of any genre and sports shooting. Welcome to the ISI family, John, we’re happy to have you!


The Who's Who of New Promotions

 Brooke Metcalf

Account Manager to Senior Account Manager

Since 2010, Brooke Metcalf has been killing it on the participant and account management fronts. Described as hardworking, dedicated and a master of building relationships by her manager, Brooke’s been promoted once again – this time to Senior Account Manager. Congratulations, Brooke!



Sarah Tancini

Account Manager to Senior Account Manager

From Data Entry Specialist to Senior Accountant Manager, Sarah truly deserves some applause. She started with us as a Data Entry Specialist, and has been earning promotion after promotion ever since. Great work, Sarah, and congratulations on your new role as Senior Account Manager!



Nazia Ali

Account Coordinator to Associate Account Manager

Two years in, Nazia has an impressive track record of leaving smiles on participant and client faces. Her dedication to giving 110% every day in her role has landed her a new one. So congratulations on your new role as an Associate Account Manager, Nazia!



Carrie Fogle

Account Coordinator to Associate Account Manager

Two years and three promotions – that’s the Carrie Fogle way! Carrie started as a Participant Services Coordinator in 2016, and has since moved from that role to Account Coordinator and then to Associate Account Manager. Great job, Carrie. Here’s to many more promotions!



Keenan Meadows

Participant Services Coordinator to Account Coordinator

In one year, Keenan has made a real difference for his manager and many participants. Always one to take his work personally, it’s certainly no wonder Keenan has been promoted from Participant Services Coordinator to Account Coordinator in just one year. Congratulations on your new role, Keenan!



Brooke Castillo

Merchandise Redemption Specialist to Account Coordinator

People have a lot of great things to say about Brooke Castillo. Always ready to roll up her sleeves to help a fellow coworker or make a process better, Brooke’s promotion from Merchandise Redemption Specialist to Account Coordinator is well-deserved. Best wishes on your new team and role, Brooke!


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.