Incentive Insider Newsletter September 2017

by: Nichole Gunn September 29, 2017

Rock & Enroll with the Win Wheel!

What’s Incentive Solutions’ Next Big Thing? It’s gamification! We’re putting the finishing touches on our newest incentive module feature, the Win Wheel! When you add the Win Wheel Module to your incentive program, new participants who enroll in your program spin a virtual wheel of fortune and win reward points! What better way to get people pumped about your program than getting a head start on earning rewards? Contact your account manager to learn more about adding the Win Wheel to your program!

We'd Like to Thank the Academy

We’re so proud, we could just burst! This year, we were honored to be included in the Incentive Marketing Association’s (IMA) Circle of Excellence for the contractor loyalty program we launched with our esteemed partner, Ferguson. We got a shiny award and everything! So what did we do, exactly? We helped Ferguson refresh their contractor loyalty program, Ferguson PRO Plus™. The program’s three goals were:

  • Increase long-term loyalty
  • Encourage contractors to purchase online
  • Improve B2B customer relationships

So how did we do? The program hit its goal and then just kept on going, with 77% of contractors participating. Total average order quantity went up by 319% and PRO Plus™ customers provided 665% more revenue a month than others. Here’s a round of applause from us to Ferguson’s incentive program manager, Colette Garofalis, account manager Sydney Coleman and everyone else who helped this program shine!

Thank You to the Clients Who Help Us Make a Difference!

This marks our third year participating in The Great Backpack Give-Away. Every year, Agape collects and distributes new backpacks filled with school supplies to children in pre-K to 12th grade throughout Atlanta.

Prepping Atlanta’s underserved children with the materials they need to succeed is a cause we believe in strongly, and so do our clients! We’d like to thank Mitsubishi Electric Cooling & Heating, CertainTeed, Dri-Eaz and Chace Building Supply for donating their online reward program points and helping us put together 121 backpacks for Agape, breaking last year’s record of 110 backpacks!

Hot off the Press!

Have you had the chance to read our recent publications? If not, don’t worry—we’ll catch you up!

  • Wood Ya Look at That!Wood Floor Business recently published our piece, ”Five Tips for Employee Incentive Programs." Check it out to learn more about motivating salespeople to upsell, increase the value of average sales and normalize behaviors that boost your profit margin.
  • What's Our Secret?Insights Success profiled Incentive Solutions in a recent article. We gave them a peek into the strategies and vision that have led us to becoming an award-winning company with a unique value proposition. Read the full scoop!

New Addition to the Incentive Solutions Family—Welcome, Lucas Harton!

Many of you know our beloved Communications Manager, Katie Harton recently took some time off for a great reason—she was expanding her family! She brought Lucas into the world in June and he’s such a cute lil’ bugger. Congratulations to Katie and husband Will on their adorable new addition!

What's the Blog Buzz?

Brushed up on incentive ideas and best practices for running your program lately? Every week, we strive to bring you useful incentive insights, industry trends and strategies to maximize your incentive program ROI.

    • What Are the Key Elements of an Excellent Sales Channel Program?

      We took a close look at sales channel program practices and identified the elements that make them successful. Dying to know what they are? Read more →
    • 3 Steps to a Successful Incentive Program

      Sometimes you just want it explained to you like you’re five. We got straight to the point with an infographic that explains our three-step strategy for implementing successful incentive programs. Read more →

Star Employee of the Quarter: Erika Wright

She’s Got the “Wright Stuff” to be a Star Performer!

Incentive Solutions leaders support employee growth, even when it pains them. Erika recently transitioned from a Multimedia Designer on the marketing team to a Web Developer on the IT team. On the marketing team, she was instrumental in tough coding projects, improving our software’s interface and redesigning our corporate website. It was tough to see her go!

“She’s made our lives easier in the marketing department and raised our standard of competency,” says Nichole Gunn, Director of Marketing. “When she takes on a project, she understands what each person in the room needs and supplies it, but her work still always has a unique touch.”

It’s never fun to see an outstanding performer leave your team, but we know we’ll all benefit from Erika applying her stellar skill set in IT. Congrats on being a Star Performer, Erika, and good luck in IT land!

New Kids Roll Call!

Give a warm welcome to the newest members of the Incentive Solutions family!

Sydney Ling
Multimedia Designer

Sydney grew up in Atlanta and studied graphic design at American University in DC, but her love for Atlanta drew her back home again after graduation. During a hiatus from design, she traveled and worked at an outdoors outfitter as a gear manager and commercial artist. Fun fact? She used to arrange flowers competitively! We’re psyched to have you, Sydney!

Keenan Meadows
Participants Services Coordinator

Born in Chicago but raised in Atlanta, Keenan became a piano-player at a young age and earned a Jazz Studies BA from Georgia State. After college, he entered the customer service industry and has loved it ever since! Big claim to fame? He won the Universal Fighting System Card Game World Championship in 2011! Congrats and welcome aboard, Keenan!

Mary Lynn Ritch
Merchandise Redemption Specialist

Mary was born and raised in Georgia. She went to school at Georgia Southern University to earn her English degree. Previously a magazine and newspaper staff writer, she's excited for a career change! In her free time, she does stand-up comedy and eats a lot of candy. You’re in the right place, Mary! We love a laugh and we always have a bowl full of M&M’s in the lobby.

Bobby Strickland
Web Developer

Bobby was born in the U.S. territory of Guam to a military family. He has two children (a 12-year-old daughter and 17-year-old son) and a wife of 19 years. He is a self-taught software engineer with over 20 years of experience. Congratulations on your new role, Bobby—may you thrive!


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.