Incentive Insider Newsletter | November 2017

by: Steve Damerow November 16, 2017

BEST BthruB Leadership Summit Ever!

This October, Incentive Solutions attended the 2017 BthruB Leadership Summit. For three days, industry experts gathered to share best practices, industry insights, and channel marketing strategies. The focus of the 2017 BthruB summit was online incentive program technology advancements so, we were excited to announce all the new cutting-edge tech Incentive Solutions has to offer, such as:

  • New admin dashboards that offer snapshots of program activity, redemption, goal-tracking and more!
  • Gamification modules, Spin to Win and Scratch Off, that reward points to new enrollees
  • Updated mobile-optimization leaderboards
  • New incentive program benchmarks study to assess successful metrics

In addition to announcing our tech advancements, Incentive Solutions VP of Sales, Luke Kreitner, and Director of Account Management, Mandy Freeman, presented their B2B incentive program benchmarks study, which was based on data from our most successful incentive programs. Among the wonderful presenters was our very own CEO, Steve Damerow, who kicked off the summit along with Dr. Rajeev Dhawan, Director of the Economic Forecasting Center at Georgia State University. The duo delivered an insightful presentation discussing the economic and environmental trends in the B2B marketplace. We had a blast at the 2017 BthruB Leadership Summit, and can’t wait to see what 2018 has to offer!

Admins Never Had It So Good!


Admin Dashboards are the hot new thing, haven’t you heard?! Program administrators can now see a snapshot of key performance indicators to help participants make the best decisions when it comes to their program. The dashboards feature snapshots of customer data, including:

  • Program overview (rewards issued and redeemed, participant engagement and status)
  • Shopping and redemption (rewards redeemed by category, top wish list items, top redeemers, total orders by month)
  • Communications (messages sent, communication preferences, email activity)
  • Goal and performance tracking (promotion summaries, promotion detail, active participants, claims summaries, promotion goal tracking, leaderboard, total claims submitted)

And more! The new Admin Dashboard technology creates a user experience that makes it easier for participants to run a successful incentive program.

Five Years in the Makin'!

Incentive Solutions’ Luke Kreitner (VP of Sales) and Mandy Freeman (Director of Account Management) recently presented their 2017 B2B Incentives Program Benchmarks Study at the BthruB Leadership Summit. The study was based on five years of data from Incentive Solutions’ most successful incentive programs. The benchmarks included:

  • Enrollments
  • Awards
  • Redemptions
  • Performance Tracking (claims)
  • Engagement snapshots

The benchmarks study was incredibly beneficial in showing fellow attendees the results of a successful incentive program in terms of performance.

Feeling Lucky?

Our incentive Gamification module just got even better! Participants can virtually spin the Spin to Win wheel, or with our newest tech addition, scratch the Scratch Off card as soon as they enroll. Participants are engaged right from the beginning. You can choose color palette options for your game or specify custom branding, AND you set the “chance to win” percentage for each reward prize, keeping you in control. Want to know more? Let's talk!

Look What We Did!

Here at Incentive Solutions, we promise to be your trusted advisor. And, to do this, we are constantly looking for ways to make ourselves better. Recently, entire members from our Account Management, Sales, Business Analyst, and Communications teams received their IP Certifications. The IP curriculum obtained during the certification process sets Incentive Solutions’ members apart, and allows them to draw from their advanced knowledge when consulting with buyers and clients on how to make their programs more successful. Congratulations to our newest IP certified employees!

Thank You to Clients Who Lent a Helping Hand!

Following the disasters caused by Hurricane Irma, Harvey, and Maria, Incentive Solutions invited clients to contribute by allowing program participants to donate points to the organization, One America Appeal. We offered a custom category to their catalog at no additional cost to the client. The fundraiser began on October 2nd and will run through November 30th. All donations will go to One America Appeal, a joint organization by all five living former American Presidents to encourage fellow citizens to support recovery efforts. We are proud to announce, thus far, we have received 1,614 donations, totaling $25,665! Thank you to everyone that has donated. You contribution has made such a difference!

See What We're Buzzing About!

  • 5 Steps for Successfully Implementing Your Sales Incentive Program

    It doesn’t get easier than step-by step instructions! Follow these steps and watch your sales go up and up. Read more →

  • Award-Winning Contractor Loyalty Program Created by Ferguson and Incentive Solutions

    We had to give ourselves a little pat on the back for being one of the winners of the 2017 Circle of Excellence! Learn more about our Dealer Distributor Incentive Award for the contractor loyalty program created with Ferguson. Read more →

  • What to do When Your Company Incentive Program is Failing

    We got down to business to help you figure out how to increase your incentive program participation. Want to find out how?! Read more →

Star Employee of the Quarter: Terry Thorne

Terry, You’re Oh-So Very Necessary!

This quarter our Star Employee award goes to the one and only, Terry Thorne! Terry, our star Developer here at Incentive Solutions, has gone above and beyond as a team player this quarter! He was instrumental in getting some of our newest technology off the ground, such as the Spin to Win wheel and Scratch Off games, as well as the new administrative dashboards.

“You don’t always notice us,” says Kelly Held, VP of Technology. “A lot of important projects were spearheaded by Terry this quarter. These projects were a lot of hard work, and Terry had to stop by many people’s cubicles and offices in order to get it all done and connect all of the dots.”

These additions to Incentive Solutions never would have been possible without you, Terry! Thank you for all of your hard work!

New Kids Roll Call!

Give up a warm welcome to the newest members of the Incentive Solutions family!

Kaitlyn Clark
Junior Copywriter

Kaitlyn was born and raised in Kennesaw, Georgia. She took a short sabbatical from the peaches and muggy weather to study advertising (and watch football) at The University of Alabama. Roll Tide! From there, she came back to the ATL to attend grad school at The Portfolio Center, where she studied copywriting. After a few stints in advertising agencies, she found her way here to Incentive Solutions! Kaitlyn loves hiking (and by hiking, she means walking…slowly) Kennesaw Mountain, eating tacos, painting, and petting strangers’ dogs.

Morgan Killebrew
Participants Services Coordinator

Shan grew up in Atlanta, GA. After graduating from Agnes Scott College with a BA in English Literature-Creative Writing, she worked in publishing and on indie film sets around town. Fun fact about her? She’s traveled to 24 countries and picked each destination based on what traditional culinary delights were there! She still dreams about some of the food. Welcome to Incentive Solutions, Shan! Be sure to recommend some yummy lunch-and-learn recipes to us!

Megan Steed
Accounting Specialist

Megan was born in Georgia and has lived here her entire life. She recently graduated from Kennesaw State with a degree in Finance. The recent graduate has a lot of passion for business and numbers so, naturally, she was drawn to choose a career path in accounting/finance. When she isn’t working, Megan enjoys hiking and being outdoors with her sweet black Lab puppy (aww!), who is full of lots of energy. She is excited to be a part of the ISI team and is really enjoying her time here. Megan can’t wait to keep learning more each day from her team. We’re excited to have you on board too, Megan!

About Steve Damerow

Steve Damerow is the Founder of Incentive Solutions, an incentive program provider in Atlanta specializing in helping B2B companies increase distribution channel sales, establish customer loyalty and retention, and develop long-lasting channel partnerships.