The Incentive Insider – News That Benefits Your ROI January 2013

by | Jan 11, 2013 | Incentive Industry, Incentive Programs, Uncategorized

January, 2013

A Letter From CEO Steve Damerow

Hi ,

There are basically two types of incentives; those that generate new revenue (sales incentives), and those that keep revenue (loyalty programs). Incentives create the best ROI in both cases.

Sales incentives pay as market share increases. If those goals are not met, then the expenditure is commensurate. That’s great in an expanding market. But what if the market is mature and the economy is flat?

It’s a fact that keeping a client is far more cost-effective than finding new ones. Loyalty programs do just that. They create an environment that not only keeps the client, but also transforms them into a reference that helps grow your business.

Think about your company’s situation:

  • Has your company lost or risked losing top customers?
  • Are margins eroding?
  • Are new product financials falling short of targets?
  • Do you have relationships with the actual decision maker?

The ISI group is expanding on its client-centric approach by recognizing that our 200+ customers are our greatest asset, and that promoting a true partnership between us benefits us all. We’re engaging our customers using the very online systems we sell: surveys, mail and email communications, social media, loyalty management, advisory boards – all incentivized through traditional travel incentives and the RewardTrax shopping mall.

Thank you, and we wish you well deserved success for 2013.

Steve Damerow


Take Advantage Of Our Negotiated Travel Deals Now!

We are taking our 30 years of experience with the world’s finest hotels, resorts and cruise lines and negotiating the best deals available; and we’re offering those deals to you.

Kim Baker, a 30 year veteran on the hotel side, has joined us to procure and promote “specials” that our clients can use for meetings and incentives. Deals are posted on Kim’s Deals and are communicated regularly via email. Click here to sign up for the latest travel deals.

In addition to our full service approach, we are responding to our clients’ requests to “cherry pick” our services, such as:

  • No charge site/venue research and contract negotiation
  • Full online Web development and registration
  • Contract staff – before, during and prior to program

There are some amazing deals in our offerings and our á la carte approach might just be the little bit of help you need for your next event.

ISI Passport Points

the ISI group launched a customer loyalty program January 1, 2013, where our customers can accumulate points based on their programs run through any of the ISI companies. Points are earned at various levels from merchandise programs, travel programs and reward card programs by referring associates, answering surveys and quizzes, or just logging in on special dates.

Each customer will receive a letter announcing the program, along with information on how to enroll, which will run on our RewardTrax system. Points earned in the program can be redeemed for various merchandise items that our clients can utilize for their office or personal use; or you can run special staff or customer promotions with items you redeem. Points can also be donated to one of four charities highlighted on the system.

For more information about the Passport Points Program, please contact your Account Manager.

Client Testimonials

“From sales to support, the team has been fantastic. I would recommend your company and product to all organizations. From the onset, the team ensured that I met my launch goals and then followed through to ensure that participants had a good experience. I was able to significantly lower administrative time and costs while improving the customer (our field sales reps) experience. I would give this company an A+!” M.E. Neopost USA

“This program is not only a first in our industry, but has really been a key win for us in standing out from our competitors. Our customers are sincerely interested in the program and our redemption rate speaks to that interest.” L.W.

“ISI impressed us as listening, being the most responsive , having the best customer experience , the latest technology and of course – the best price. This is a very complicated program with many subsets. Most companies did not have the hierarchical technical capabilities . The flexibility of the promotion set-up was a difference maker. To further complicate the issue we had a short 30 day setup goal. ISI has walked with us step by step and we have met all our goals .They are honest hard working people that sincerely care about us reaching our goal and I recommend them wholeheartedly.” C.Y. Siemens

Quarterly Announcements

In-Store Pickup
We’re introducing In-Store pickup to our wide array of RewardTrax features. In-Store Pickup is available initially at Best Buy retail locations. Additional top retailers are coming soon.

Kim’s Deals – Travel Solutions
Check out Kim’s Deals for amazing group travel and meeting deals that are exclusive to Travel Solutions. Fill out our contact form and you’ll receive bi-weekly updates on all of our new deals and packages. We’re constantly receiving exclusive rates to the best meeting venues around the world, so sign up today!

Charity Involvement

The Distinguished Clown Corps
Mark Herbert, President of the ISI group, recently participated in the Children’s Healthcare of Atlanta Annual Christmas Parade with the Distinguished Clown Corps. The Clown Corps is a group of community leaders and business executives who don the red nose and floppy shoes for the honor of spending time with, and spreading cheer to Children’s special patients and their families.

Salvation Army
This year we decided to donate the money to The Salvation Army on behalf of our clients to help send relief to the thousands impacted by Hurricane Sandy.

Atlanta Bully Rescue
We also wanted to give to a worthy local charity, so we donated to the Atlanta Bully Rescue to help find loving forever homes for Pit Bulls in southeast Atlanta.

Quarterly Spotlight

The Travel Team is composed (as pictured) of Kim Baker, Nichole Louviaux, Jaime Castro, Deven Crane and Mark Herbert, and they are ready to help plan your next event. Whether you need help securing the right hotel and negotiating the contract terms, or you need full-service planning, our team has over 75 years of collective experience that can be put to use on your next travel program.

Client Survey Winner – Congrats Kari!

We are pleased to announce the winner of our Client Satisfaction Survey Drawing – Kari Rockwell of Ridout Lumber. Kari won a free 3-night stay at The Roosevelt New Orleans, a Waldorf Astoria Hotel. Her trip will include vouchers for a complimentary dinner cruise, as well as tickets to explore New Orleans.

<strong>About </strong>Nichole Gunn

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.
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