So we've discussed gamification pretty frequently on this blog. Why? Incentive gamification is a major factor in motivation and incentive strategies. Incentive programs are designed to influence behaviors with rewards for extra or altered effort. Rewards like merchandise, debit or gift cards, and travel incentives make the biggest difference in customer, employee and channel partner behavior. But there's something else that makes a big impact on people's motivation: fun! Making an incentive program more fun is one of the surest ways to make it more appealing to participants, which increases activity and engagement, which accelerates the program's power to help you reach your business goals.
That's exactly why we decided to expand our incentive gamification offerings. In addition to our fun Leaderboard and Daily Trivia options, our selection of add-on incentive program features and tools now includes The Gamification Module! Here's how it works:
- Participants enroll in your program.
- They immediately get to either "spin" a virtual Spin to Win wheel or "scratch" a Scratch Off card.
- They win reward points! Woo-hoo!
- Now their incentive program ball is rolling. They won't want it to stop. They'll come back to your program to earn more points.
This incentive gamification enrollment bonus is based on a psychological effect called "The Endowed Progress Effect," which means people are more likely to participate in a reward program if they aren't starting off with zero rewards. Read all about it in the official press release!
As soon as participants enroll, they get to play one of these games of chance to earn bonus online reward points. That lets them hit the ground running. Atlanta-based incentive company Incentive Solutions recently revealed incentive gamification features now part of its online incentive platform.