How Outdated Email Lists Could Be Hurting Your B2B Marketing

by: Nichole Gunn June 24, 2015

Incentive Solutions CEO discussed the topic of up-to-date email lists in his latest Business Radio X show, “Business Matters.” Steve sat down with Social123 Senior Enterprise Representative, Joe McKenna, who explained the value of up-to-date contact data in B2B marketing.


Social123’s and Incentive Solutions’ clients face the same challenges: in order to market effectively, they need timely contact data. Social123 ran into this problem when their business was created, first as a listening piece. They changed course when they recognized the need for updated contact resources. “As the sales guy…. for this new company,” McKenna said, “my biggest problem was data. I was calling on people who were no longer there…. So we literally decided to make a pivot and design a fix for that. And that’s what we have now, which is our social database.”

Tune in to the podcast to hear more about the techniques Social123’s uses to provide up-to-date contact information that helps distribution channels improve their B2B marketing strategies.

Visit Incentive Solutions's profile on Pinterest.

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.