4 Tried and True Ways to Elevate Partner Engagement

by | Oct 23, 2017 | B2B Marketing

Finding ways to elevate partner engagement can be a complex task. After all, some partners are simply more engaged with businesses than others. But does this mean you shouldn’t try anything to engage your partners or that it is a lost cause to reach out to them with fun and innovative products?

Not at all! In fact, it would be foolish to believe it’s impossible to foster partner engagement. That’s why we are going to dig deep and find several ways you can inspire your partners to get them actively engaged in the process. Each tip taps into a different element of your business and gets your partners working harder.

Make Your Partners Feel Invested

Do you take steps to make your partners feel invested in your company? If not, you have no one to blame for your failure to facilitate partner engagement but yourself. Even silent partners should feel like they are a part of the business and that you are considering their important concepts and relevant information in a respectful way.

For example, you could reach out to your partners when deciding to make a decision and ask for their input. Get their advice and consider it very carefully before making a decision. With their help, you may be able to succeed even more fully. Even better, you have actively engaged your partners and made them feel like you need them.

Reward Their Hard Work

People like to feel respect for their hard work. They want to know they are worthwhile. That’s why we suggest a rewards or incentives program. These programs will create motivation for your partners to succeed and make them compete against each other for success. A little healthy motivation like this will give a strong boost to the engagement of your partners.

For example, you could reward your partners with the right to choose the next person you hire for an important position in your business. Another option would be to let them choose from an online rewards catalog. Whatever reward method you choose, make sure that it is more than worth their time and effort.

Schedule Regular Meetings to Elevate Partner Engagement

Another important task to consider when trying to elevate your partner engagement is holding regular meetings to keep them abreast of your current situation. It is crucial to find ways to get them to regularly come to your meetings and provide their input. We suggest another incentive program that rewards them for actively engaging with your company.

During the meeting, take the time to talk to everybody and be as personal as possible with each person you know. You are trying to build a connection with them that goes beyond business and becomes friendly. Making your partners feel closer to you and your business will elevate partner engagement by emotionally investing them in the success of your business. In this way, they will work harder to ensure you reach vital goals.

Be Willing to Compromise

Are you used to getting your way in your old business? Perhaps you were the only person who made the decisions there, or you’ve just been the most formal of all your partners. An aggressive attitude is essential for success in the competitive business world. However, it is a good idea to compromise to meet some of your partners’ more reasonable requests. It’s also a good idea to approve ideas that will help your business.

For example, if they want to install a daycare center to help single parents instead of investing in a new racquetball court, compromise and let them make this decision. There are a few reasons for this step. First of all, you make yourself seem like a better leader and someone who is willing to learn. Secondly, you make your partners happier and elevate partner engagement simply and effectively. Increased happiness always leads to improved engagement.

Getting Your Partners Engaged

It is definitely possible to increase the level of partner engagement without spending too much money. You may have to invest in some incentive programs or find ways to get your partners excited about working with you again. This might seem hard at first, but by following our simple steps, you shouldn’t have much difficulty getting them in action.

Don’t hesitate to contact our team of experts at Incentive Solutions today to learn more about how you can elevate partner engagement. We are always excited to help people like you find their way through the difficulties of working successfully with their partners. With our help, you can get them actively engaged and ready to work with you on a higher level.

<strong>About </strong>Luke Kreitner

About Luke Kreitner

Luke Kreitner is the VP of Sales at Incentive Solutions, an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.

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