5 Ways Incentives Can Enhance Your Distribution Channel Strategy [INFOGRAPHIC]

Behaviors and relationships are at the heart of every distribution channel strategy. But in the fast-paced world of B2B sales and marketing, it’s not always easy to humanize these relationships. Incentives are a great way to combine sales-based initiatives with positive, emotional sentiment, ensuring that channel partnerships feel more like relationships, not just sales channels. Here are five ways you can use channel incentives to support relationships, gain channel data, and enhance your distribution channel strategy.